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The Spanish Far Right’s Use of TikTok: The Case of Vox in the 2022 Regional Andalusian Election Campaign

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Abstract

The new communication paradigm brought about by digitisation (Scolari, New Media Soc 11:943–964, 2009) is based on a multitude of structures, formats, and narratives characterising the current media ecology that has led to options for new audiences in which to participate.

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Notes

  1. 1.

    Pedro Sánchez has held the office of prime minister in Spain since 2018. He joined the Spanish Socialist Workers’ Party (PSOE) in 1993, that supported him as its prime ministerial candidate.

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Authors and Affiliations

  1. University of Málaga, Málaga, Spain

    Andrea Castro-Martínez, José Luis Torres-Martín & Pablo Díaz-Morilla

  2. EADE University and University of Wales Trinity Saint David, Málaga, Spain

    Pablo Díaz-Morilla

Authors
  1. Andrea Castro-Martínez
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  2. José Luis Torres-Martín
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Correspondence to Andrea Castro-Martínez .

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Editors and Affiliations

  1. Department of Journalism and Global Communication, Complutense University of Madrid, Madrid, Spain

    Laura Pérez Rastrilla

  2. Department of Journalism and Global Communication, Complutense University of Madrid, Madrid, Spain

    Pablo Sapag M.

  3. Department of Journalism and Global Communication, Complutense University of Madrid, Madrid, Spain

    Armando Recio García

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Castro-Martínez, A., Torres-Martín, J.L., Díaz-Morilla, P. (2023). The Spanish Far Right’s Use of TikTok: The Case of Vox in the 2022 Regional Andalusian Election Campaign. In: Pérez Rastrilla, L., Sapag M., P., Recio García, A. (eds) Fast Politics. The Language of Politics. Springer, Singapore. https://doi.org/10.1007/978-981-99-5110-9_9

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