Abstract
Companies had to rapidly implement new digital communication models in the context of the COVID-19 pandemic. In Ibero-America, this was a challenge at the corporate level due to the virtual prevalence of traditional communication channels already established. This study answers the question: What is known about the communication strategies applied by organizations during COVID-19 in Ibero-America? A systematic literature review was carried out using the PRISMA method. Ten papers were selected from the EBSCO and Scopus databases. The information was analyzed and divided into six categories: Relationships of companies with their workers in the face of new measures, the corporate performance of organizations, communications department, management of governmental communication, reputation in times of COVID-19, and online governmental communication. In conclusion, the study shows processes and implementation of new virtual communication channels to adapt to the context within companies in crises, such as the one caused by the pandemic, and outlines a new model of corporate communication strategies yet to be explored and cemented in the face of new post-pandemic scenarios.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Xifra J (2020) Comunicación corporativa, relaciones públicas y gestión del riesgo reputacional en tiempos del Covid-19 [Corporate communication, public relations and reputational risk management in times of Covid-19]. El Prof Inf 29(2):1–18. https://doi.org/10.3145/epi.2020.mar.20
Navia M, Stefanu Y (2020) Cambios esperados en las funciones administrativas después de la emergencia sanitaria: estudio en directivos de España y Colombia. Contab Y NegS 15(30):6–23
Brandes E, Conde M, Iniesta I (2021) El impacto de la COVID-19 en las pequeñas y medianas empresas de comunicación en España [Expected changes in administrative functions after the health emergency: a study of managers in Spain and Colombia]. Retos, Rev CiencS Adm Y Económicas 11(21):25–40
García J, Pérez M, Rodríguez M (2020) Portavoces oficiales y Estrategia audiovisual en la crisis de la Covid-19 en España [Official spokespersons and audiovisual strategy in the Covid-19 crisis in Spain]. El Prof Inf 29(5):1–17
Losada JC, Rodríguez L, Paniagua F (2020) Comunicación gubernamental y emociones en la crisis del Covid-19 en España [Governmental communication and emotions in the Covid-19 crisis in Spain]. Rev Lat Comun Soc 78:1–18. https://doi.org/10.4185/RLCS-2020-1467
Huertas MA, Oliveira A, Girotto M (2020) Gestión comunicativa de crisis de las oficinas nacionales de turismo de España e Italia ante la Covid-19 [Crisis communication management of the national tourism offices of Spain and Italy in relation to Covid-19]. El Prof Inf 29(4): 1–18, doi:https://doi.org/10.3145/epi.2020.jul.10
Lozano C (2020) Comunicación política en Instagram durante la emergencia sanitaria por el COVID 19. El caso de Otto Sonnenholzner en Ecuador [Political communication on Instagram during the COVID 19 health emergency. The case of Otto Sonnenholzner in Ecuador]. ComHumanitas: Rev Científica Co-Municación 11(3): 75–95, doi:https://doi.org/10.31207/rch.v11i3.259
De Escobar A, Avalos A (2020) El e-branding o branding digital Fortaleza del Futuro [The e-branding or digital branding fortress of the future]. J Res Univ Quindio 32(2):6–15
Camacho M (2020) Aprendizajes sobre el riesgo reputacional en época de Covid-19: La desinformación como riesgo corporativo [Lessons on reputational risk in the era of Covid-19: misinformation as a corporate risk]. Doxa Comun 31:19–39
Diviu C, Cortiñas S (2020) Cómo comunicar una pandemia a la sociedad: La visión de los profesionales. Estudio de caso de la Covid-19 en el sur de Europa [How to communicate a pandemic to society: The vision of professionals. A case study of Covid-19 in Southern Europe]. El Prof Inf 29(5): 1–14, doi:https://doi.org/10.3145/epi.2020.sep.12
Riyanto A, Primiana I, Yunizar , Yudi Azis, (2018) Reengineering support for competitive advantage through organizational basis, information and communication technology: a literature review. Probl Perspect Manag 16(3):464–476. https://doi.org/10.21511/ppm.16(3).2018.37
Roopnarain R, Dewa M, Ramdass K (2019) Use of scientific ergonomic programmes to improve organisational performance. S Afr J Industrial Eng 30(3):1–8. https://doi.org/10.7166/30-3-2229
Ward S et al (2020) Animating inter-organizational resilience communication: A participatory social network analysis of water governance in the UK. Heliyon 6(10):e05069
Shindryaeva V, et al. (2019) Organizational communications in the enterprise management system. IOP Conf Ser: Mater Sci Eng 483 012059 doi:https://doi.org/10.1088/1757-899X/483/1/012059
Piccolo SA, Lehmann S, Maier AM (2022) Different networks for different purposes: A network science perspective on collaboration and communication in an engineering design project. Comput Ind 142: 103745, ISSN 0166-3615, doi:https://doi.org/10.1016/j.compind.2022.103745
Fiorini L, Rovini E, Sorrentino A et al (2022) Can assistive technology support social services during the Covid-19 emergency? Barriers and opportunities. Int J Interact Des Manuf 16:359–370. https://doi.org/10.1007/s12008-021-00836-3
Kwan WM, Mok CK, Kwok YT, Ling H, Lam HW, Law TH, Leung PM, Mak MY, Que TL, Kan CH, Tang YH (2021) Using the systems engineering initiative for patient safety (SEIPS) model to describe the planning and management of the COVID-19 pandemic in Hong Kong. International Journal for Quality in Health Int J Qual Health Care 33(1): mzab042, doi:https://doi.org/10.1093/intqhc/mzab042
Boholm Å (2019) Risk communication as government agency organizational practice. Risk Anal 39:1695–1707. https://doi.org/10.1111/risa.13302
Page MJ, McKenzie JE, Bossuyt PM et al (2021) The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. Syst Rev 10:89. https://doi.org/10.1186/s13643-021-01626-4
Plasencia C (2008) EBSCO: Un recurso de información de excelencia al servicio de los profesionales cubanos [EBSCO: An information resource of excellence at the service of Cuban professionals]. MEDISAN 12(4): 1–3, https://www.redalyc.org/articulo.oa?id=368445249001
Santovenia J, Pérez J, Cañedo R (2007) EBSCO: Un recurso de excelencia para investigadores y docentes [EBSCO: A resource of excellence for researchers and teachers]. ACIMED 16 (3)
Herranz J, Tapia A, Vicente A (2009) La comunicación interna en la universidad. Investigar para conocer a nuestros públicos [Internal communication in the university. Research to know our audiences]. Rev Lat Comun Soc 64: 1–9 https://www.redalyc.org/pdf/819/81911786023.pdf
Jiménez-Marín G, González Boudet y I, Elías Zambrano R (2019) Influencia de la tecnología en la comunicación organizacional interna [Influence of technology on internal organizational communication]. Razón y palabra 23(104): 174–200 https://www.revistarazonypalabra.org/index.php/ryp/article/view/1183
Raj JS, Vijesh Joe C (2021) “Wi-Fi network profiling and QoS assessment for real-time video streaming.” IRO J Sustain Wirel Syst 3(1): 21–30, doi:https://doi.org/10.36548/jsws.2021.1.003
Sharma GD, Kraus S, Srivastava M, Chopra R, Kallmuenzer A (2022) The changing role of innovation for crisis management in times of COVID-19: An integrative literature review. J Innov & Knowl 7(4):100281, ISSN 2444-569X, doi:https://doi.org/10.1016/j.jik.2022.100281
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Leon-Dextre, N., Salazar-Vegas, K.V., Fernandez-Saucedo, Y.Z., Turriate-Guzman, A.M., Bravo-Guevara, D.R. (2023). Analysis of Digital Data on Communication Strategies in Companies During COVID-19. In: Raj, J.S., Perikos, I., Balas, V.E. (eds) Intelligent Sustainable Systems. ICoISS 2023. Lecture Notes in Networks and Systems, vol 665. Springer, Singapore. https://doi.org/10.1007/978-981-99-1726-6_30
Download citation
DOI: https://doi.org/10.1007/978-981-99-1726-6_30
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-99-1725-9
Online ISBN: 978-981-99-1726-6
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)