Abstract
This study aims to determine the segmentation of sustainable tourism development planning based on support system facilities in Rembang Regency using statistical analysis methods. By testing the Kaiser-Meyer-Olkin (KMO) test using 20 tourism objects as a sample, the results of the KMO assumption have been fulfilled so that the segmentation analysis of the potential for sustainable tourism objects can use the K-Means Cluster for the selection of alternative segmentation analysis. The results obtained from this research segmentation of tourism potential are divided into 3 groups, namely the Sustainable Development Support segment in cluster 1, which consists of 12 tourism objects, which are tourist attractions whose routes are spread in all directions from the city center. The Popular Local Tourism segment in cluster 2, as many as 4 tourism objects, is a group whose all routes are to the south of the city center. While the last segment of new local tourism potential, as many as 4 tourism objects, is a group of tourist objects whose routes all go south from the city center. From each segmentation group, a sustainable tourism area development planning strategy will be made.
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Acknowledgements
This research was supported by Telkom University which assisted in providing the time and opportunity to collect data in Rembang Regency, Central Java, Indonesia. We would also like to thank the Tourism Office and the management of tourist attractions in Rembang Regency who have provided information related to the data needed in the research.
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Fa’rifah, R.Y., Achmad, F., Septiningrum, L., Wiratmadja, I.I. (2023). Segmentation of Potential Sustainable Tourism Based on Support System Facility Perspective. In: Rosyidi, C.N., Laksono, P.W., Jauhari, W.A., Hisjam, M. (eds) Proceedings of the 6th Asia Pacific Conference on Manufacturing Systems and 4th International Manufacturing Engineering Conference. iMEC-APCOMS 2022. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-99-1245-2_26
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