Abstract
Electronic business can bring competitive advantages to tourism agencies leading them to better understand their customers while at the same time compete at a global scale for new markets and new opportunities. Guiding a company through new territory pushes management to adapt its strategy and to find a systematic way of conducting potential decisions. Maturity models can be a potential tool that supports decision making across a company’s departments, as they contribute by helping to identify the current state of maturity in which companies are found while simultaneously providing guidance on steps to achieve a more integrated and competitive enterprise. The main purpose of the work presented in this article is to dive into electronic business maturity models, identify key components between models and justify the most appropriate model as well as the prominent success factors and barriers to achieve a higher maturity.
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This work is financed by portuguese national funds through FCT - Fundação para a Ciência e Tecnologia, under the project UIDB/05422/2020.
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Lopes, D., Carvalho, J.V., Gonçalves, C.T. (2021). Maturity Models as Instruments for the Optimization of Electronic Business in the Tourism Industry. In: de Carvalho, J.V., Rocha, Á., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 208. Springer, Singapore. https://doi.org/10.1007/978-981-33-4256-9_25
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