Skip to main content

The Benefits and Challenges of Social Media in Higher Education

  • Conference paper
  • First Online:
Advances in Information Communication Technology and Computing

Abstract

The purpose of this chapter is to identify key benefits and challenges of social media usage by higher education sector. It has been found that the use of online social networks can have a positive impact on students’ education. Students have a lot to gain from using social media, from building business networks to finding work to becoming a source of income. It teaches students to see the world from a broader perspective and to consider issues from a broader perspective. Learning has become more enjoyable thanks to social media. It has elevated classroom instruction above the level of textbooks and lecture halls by promoting dialogue and the exchange of ideas. The challenges found were cyber-bulling, waste of time, mind diversion amongst others. It was concluded that social media is a wonderful online resource for students to use to further their education. The evaluation of social media is causing everyone’s lives to become significantly different. The government must make sure that the digital hazards authority examines how sites promote content in order to safeguard susceptible people in the end and foster public trust.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Alagbela AA (2022) Benefits and challenges associated with the use of social media applications in education at the basic education level in the Bolga–East District of Ghana, West Africa. Eur J Educ Pedagogy 3(1). https://doi.org/10.24018/ejedu.2022.3.1.192. www.ej-edu.org

  2. Avcı K, Çelikden SG, Eren S, Aydenizöz D (2015) Assessment of medical students’ attitudes on social media use in medicine: a cross-sectional study. BMC Med Educ 15:1–6

    Article  Google Scholar 

  3. Brannan F (2014) Pros and cons of social media usage for students. EdtechReview. https://edtechreview.in/trends-insights/insights/

  4. Camilleri MA (2017) Unlocking corporate social responsibility through integrated marketing communication. In: Camilleri MA (ed) Corporate sustainability, social responsibility and environmental management. Springer, Cham, Switzerland, pp 41–59

    Chapter  Google Scholar 

  5. Camilleri MA (2019) The use of data-driven technologies for customer-centric marketing. Int J Big Data Manage Forthcoming. Retrieved October 7, 2019 (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3382746)

  6. Centre for Data Ethics and Innovation (CDEI, 2019) Interim report: Review into online targeting. UK government. https://www.gov.uk/government/publications/

  7. Gola M (2020) 15 benefits of using social media in education industry. Curvearro

    Google Scholar 

  8. Gruzd A, Paulin D, Haythornthwaite C (2016) Analyzing social media and learning through content and social network analysis: a faceted methodological approach. J Learn Anal 3(3):46–71

    Article  Google Scholar 

  9. Hague A (2022) Advantages and disadvantages of social media for students. Intellectual Gyani. https://intellectualgyani.com/

  10. Karpinski AC, Duberstein A (2009) A description of Facebook use and academic performance among undergraduate and graduate students. American National Research Association, San Diego, California, pp 1–19

    Google Scholar 

  11. Karpinski A (2009) A description of Facebook use and academic performance among undergraduate and graduate students. Annual Meeting of the American Educational Research Association, San Diego, Calif

    Google Scholar 

  12. Kubey L, Barrows (2001) Internet use and collegiate academic performance decrements: early findings. J Commun 51(2):366–382

    Google Scholar 

  13. Ledbetter AM, Finn AN (2016) Why do students use mobile technology for social purposes during class? Modelling teacher credibility, learner empowerment, and online communication attitude as predictors. Commun Educ 65(1):1–23. https://doi.org/10.1080/03634523.2015.1064145

    Article  Google Scholar 

  14. Lee B (2020) OPINION: we must regulate social media algorithms. The Student Life. https://tsl.news/opinion-regulate-social-media/

  15. Majeed M, Martin O, Ashmond A (2021) The influence of social media on purchase intention: the mediating role of brand equity. Cogent Bus Manage 8(1):1–19. 1944008. https://doi.org/10.1080/23311975.2021.1944008

  16. Mckenna B (2020) Social media targeting algorithms need regulation. Computer weekly. https://www.computerweekly.com

  17. Mintal S (2020) 7 ways in which students can use social media to their advantage. Jograjosh Education. https://www.jagranjosh.com/

  18. Oye ND, Mahamat AH, Rahim NZ (2012) Model of perceived influence of academic performance using social networking. Int J Comput Technol 2(2):24–29

    Article  Google Scholar 

  19. Taylor R (2019) Online targeting and bias in algorithm decisions. Computer weekly. https://www.computerweekly.com

  20. Vanessa R (2020) Advantages and disadvantages of social media for students. Skill success. https://blog.skillsuccess.com/

  21. West C (2021) 12 Ways to use social media for education. Sprout Social. https://sproutsocial.com/insights

  22. Willbold M (2019) Social media in education: can they improve the learning? E-Learing Industry. https://elearningindustry.com/

  23. Wright A (2022) The benefits of using social media in universities. Schudio. https://www.schudio.com/staff-members/steph/

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Mohammed Abdul-Basit Fuseinii .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Fatawu, A., Fuseinii, M.AB., Khalid, AM. (2023). The Benefits and Challenges of Social Media in Higher Education. In: Goar, V., Kuri, M., Kumar, R., Senjyu, T. (eds) Advances in Information Communication Technology and Computing. Lecture Notes in Networks and Systems, vol 628. Springer, Singapore. https://doi.org/10.1007/978-981-19-9888-1_9

Download citation

  • DOI: https://doi.org/10.1007/978-981-19-9888-1_9

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-19-9887-4

  • Online ISBN: 978-981-19-9888-1

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics