Overview
- Presents the detailed introduction and comprehensive description of E-Commerce
- Provides mathematical analysis of basic concepts, models, principle, and related technologies of E-Commerce
- Involves rich cases of E-Commerce for readers' better understanding
Part of the book series: Advanced Studies in E-Commerce (ASEC)
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About this book
This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.
This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
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Keywords
Table of contents (6 chapters)
Authors and Affiliations
About the authors
Dr. Qinghong Shuai is currently a professor in the School of Economic Information Engineering, Southwestern University of Finance and Economics. He is a member of the Ministry of Education of e-commerce speciality teaching steering committee, an expert of the China e-commerce association electronic financial industry association, the Chinese society of information economy of the Sichuan branch of e-commerce, e-commerce association expert group deputy head of Sichuan province, Sichuan Province software industry association, the deputy director and the director of theelectronic commerce and electronic government affairs branch, Chengdu government specially engaged with e-commerce expert.
Dr. Guolong Wang got a bachelor degree from Southwest Jiaotong University in 2013. He did his M.S. and Ph.D. in Software Engineering at Tsinghua University in 2016 and 2021. He is an assistant professor in School of Information Technology & Management, University of International Business and Economics. His research interests lie primarily in image quality assessment and its application in e-commerce.
Pu Zhang is currently a Ph.D. candidate of Tsinghua University. He got a bachelor degree from North China University of Technology in 2014 and a master degree from Hainan University. His research interests lie primarily in International Economic Law and E-commerce Law.
Dr. Mengyu Cao is currently a postdoctor in Tsinghua University. She did his B.S. at Lanzhou University and Ph.D. at Beijing Normal University. His research interests lie primarily in Algebraic Combinatorics and Graph Theory.
Mingshi Chen is currently a Ph.D. candidate of Tsinghua University. He got a bachelor’s degree from Tsinghua University in 2017 and a master’s degree from Tsinghua University in 2019.
Bibliographic Information
Book Title: E-Commerce
Book Subtitle: Concepts, Principles, and Application
Authors: Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen
Series Title: Advanced Studies in E-Commerce
DOI: https://doi.org/10.1007/978-981-19-6438-1
Publisher: Springer Singapore
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Xi'an Jiaotong University Press 2022
Hardcover ISBN: 978-981-19-6437-4Published: 08 November 2022
Softcover ISBN: 978-981-19-6440-4Published: 09 November 2023
eBook ISBN: 978-981-19-6438-1Published: 07 November 2022
Edition Number: 1
Number of Pages: VIII, 424
Number of Illustrations: 29 b/w illustrations, 158 illustrations in colour
Topics: e-Commerce/e-business, e-Business/e-Commerce, Big Data