Abstract
The clothing industry has constantly been evolving by introducing new business concepts, the invention of new materials, design methodologies, innovative manufacturing processes, and marketing strategies. Creative ideas of the design process influence the work of fashion designers. New consumer patterns have risen, showing a bias toward e-commerce instead of traditional “Brick and Mortar” models. Globalization has influenced the industry's supply chain, marketing, and sales aspects. Recently, pandemic like COVID-19 has impacted consumer buying capacity and behavior. Awareness about the environment has increased focus on a circular economy with sustainable business models. In this chapter, we will be reviewing factors that influence the business and marketing of design and light.
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This work was supported by the project “Advanced structures for thermal insulation in extreme conditions” (Reg. No. 21-32510 M) granted by the Czech Science Foundation (GACR).
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Venkataraman, M., Militký, J. (2023). Business Aspects of Textile Design. In: Militký, J., Venkataraman, M., Periyasamy, A.P. (eds) Fibrous Structures and Their Impact on Textile Design. Springer, Singapore. https://doi.org/10.1007/978-981-19-4827-5_7
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