Abstract
Objective Media art with the intervention of computer development has greatly increased the audience’s participation, and has to become one of the factors that artists consider in the creative process. In this paper, semi-structured interviews are conducted with highly involved audiences in this field through metaphor extraction technology, and constructs are extracted to establish a cognitive map of the audience, in an attempt to explore the influencing factors of audience participation. The research finds that when the audience participates in the audio-visual interactive art with subjective initiative, they generally have interaction and connection with the works, in the whole process of audience acceptance, “emotional experience” has the highest influence on whether audience participates in the work. Moreover, it has a progressive influence from the instinctive, behavioral and reflective layers of audience experience.
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The study was approved by the Logistics Department for Civilian Ethics Committee of East China University of Science and Technology.
All subjects who participated in the experiment were provided with and signed an informed consent form.
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Zhang, Y., Jiang, Z., Zheng, H. (2023). Research on Audience Cognition of Audio-Visual Interactive Art from the Perspective of Mental Model. In: Long, S., Dhillon, B.S. (eds) Man-Machine-Environment System Engineering. MMESE 2022. Lecture Notes in Electrical Engineering, vol 941. Springer, Singapore. https://doi.org/10.1007/978-981-19-4786-5_12
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DOI: https://doi.org/10.1007/978-981-19-4786-5_12
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