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Decoding 4Ps of Social Capital: How Organizations Survive, Thrive Inclusively in Uncertain Times

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Responsible Leadership for Sustainability in Uncertain Times

Part of the book series: Responsible Leadership and Sustainable Management ((RLSM))

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Abstract

The economic instrumentality of organizations has amplified since the industrial revolution. However, more recently, globalization and disruptions in the business environment have added new dimensions of complexity and uncertainty. This paved way for social capital from community studies to management by viewing it as a resource that can be leveraged by multiple stakeholders for sustainable advantage in organizations. The chapter focuses on understanding the multi-dimensional concept of social capital in organizations by systematically reviewing literature over the past decade (2011–2020). Insights have been presented using the 4P framework: Purpose, Product, Place, and Price of social capital. Taking a perspective of social exchange and social embeddedness, social capital has been shown to positively impact the business ecosystem, communities, minorities, businesses, and employees. Also, during uncertain times, social capital acts as a rainy-day investment that can be used to construct, convert, transfer, or complement needful resources. Findings from the study can be leveraged by both practitioners and academicians to drive organization success.

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Correspondence to Prabhjot Kaur .

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Kaur, P., Sharma, T. (2022). Decoding 4Ps of Social Capital: How Organizations Survive, Thrive Inclusively in Uncertain Times. In: Sharma, T., Sinha Ray, R., Mitra, N. (eds) Responsible Leadership for Sustainability in Uncertain Times. Responsible Leadership and Sustainable Management. Springer, Singapore. https://doi.org/10.1007/978-981-19-4723-0_7

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