Abstract
In recent years, the spread of new information technology has increased the amount of digital data available, and the use of Big data is advancing. On the other hand, the Japanese retail industry, which emphasizes in-store shopping experiences, has been facing serious management deterioration due to the impact of the globalization of EC (Electronic Commerce) companies and foreign-affiliated companies. From the above background, I considered the utilization of Big data and consumer purchasing decision-making. This research used the statistics from “Utilization of digital data in Japanese companies” conducted by the Ministry of Internal Affairs and Communications since 2015, and searched for trends in data utilization from the information released by each company.
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Norikumo, S. (2022). Utilization of Big Data in the Japanese Retail Industry and Consumer Purchasing Decision-Making. In: Czarnowski, I., Howlett, R.J., Jain, L.C. (eds) Intelligent Decision Technologies. Smart Innovation, Systems and Technologies, vol 309. Springer, Singapore. https://doi.org/10.1007/978-981-19-3444-5_32
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DOI: https://doi.org/10.1007/978-981-19-3444-5_32
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