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The Business Model and Innovation Strategy

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Commercialisation and Innovation Strategy in Small Firms

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Abstract

This chapter examines the role of the business model in commercialisation of innovations by innovative small firms (ISFs). How the business is designed to create, deliver, and capture value is the focus of a business model. An introductory overview of the business model concept is provided including details of the components of the business model canvas, which is a framework for applying this theory (Osterwalder & Pigneur in business model generation: A handbook for visionaries, game changers, and challengers. Wiley, Hoboken NJ, 2010).

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Authors and Affiliations

  1. University of Waikato, Hamilton, New Zealand

    Delwyn Clark

  2. Burgundy School of Business, Dijon, France

    Sophie Reboud

  3. University of Western Australia, Crawley, WA, Australia

    Tim Mazzarol

Authors
  1. Delwyn Clark
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  2. Sophie Reboud
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  3. Tim Mazzarol
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Correspondence to Delwyn Clark .

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Clark, D., Reboud, S., Mazzarol, T. (2022). The Business Model and Innovation Strategy. In: Commercialisation and Innovation Strategy in Small Firms. Springer, Singapore. https://doi.org/10.1007/978-981-19-2651-8_5

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