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Determinants of Ride-Hailing Applications Adoption: How Travelers’ Characteristics and Attitudes Affect the Adoption of New Online Mobility Platforms in Bangkok?

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Recent Advances in Transportation Systems Engineering and Management

Part of the book series: Lecture Notes in Civil Engineering ((LNCE,volume 261))

Abstract

As Bangkok expanded and urbanized over the past decades, the population and travel demand have increased rapidly. Urban mobility such as ride-hailing applications (RHAs) has become a popular alternative travel mode in Bangkok. Knowledge of these services, therefore, becomes more important for a sustainable development of an urban mobility system. In this paper, the factors affecting the adoption of ride-hailing services were investigated by observing the use of RHAs through the questionnaire survey in Bangkok. Binary logistic regression was used to analyze the influence of socio-demographic variables, socioeconomic variables, and attitudes toward RHAs adoption. This study revealed that RHAs users are young adults, have high income, and are using a smartphone for a long time. RHAs were mostly used for personal business and meeting friends. This study also showed that RHAs users are the same pool of demand for taxis. In other words, RHAs were likely to substitute taxis. Therefore, RHAs regulations are required in order to keep the fair competition between RHAs and taxis.

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Notes

  1. 1.

    The official currency of Thailand (THB 1 = USD 0.032 as of May 27, 2021).

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Acknowledgements

This study is financially supported by Graduate School Thesis Grant, Chulalongkorn University.

Author information

Authors and Affiliations

  1. Department of Civil Engineering, Chulalongkorn University, Bangkok, Thailand

    Wattana Laosinwattana & Saksith Chalermpong

  2. Transportation Institute, Chulalongkorn University, Bangkok, Thailand

    Phathinan Thaithatkul & Saksith Chalermpong

Authors
  1. Wattana Laosinwattana
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  2. Phathinan Thaithatkul
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  3. Saksith Chalermpong
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Corresponding author

Correspondence to Saksith Chalermpong .

Editor information

Editors and Affiliations

  1. Department of Civil Engineering, National Institute of Technology Calicut, Calicut, India

    M. V. L. R. Anjaneyulu

  2. Department of Civil Engineering, National Institute of Technology Calicut, Calicut, India

    M. Harikrishna

  3. Department of Civil Engineering, Sardar Vallabhbhai National Institute of Technology, Surat, India

    Shriniwas S. Arkatkar

  4. Department of Civil Engineering, Indian Institute of Technology Madras, Chennai, India

    A. Veeraragavan

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Laosinwattana, W., Thaithatkul, P., Chalermpong, S. (2023). Determinants of Ride-Hailing Applications Adoption: How Travelers’ Characteristics and Attitudes Affect the Adoption of New Online Mobility Platforms in Bangkok?. In: Anjaneyulu, M.V.L.R., Harikrishna, M., Arkatkar, S.S., Veeraragavan, A. (eds) Recent Advances in Transportation Systems Engineering and Management. Lecture Notes in Civil Engineering, vol 261. Springer, Singapore. https://doi.org/10.1007/978-981-19-2273-2_53

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  • DOI: https://doi.org/10.1007/978-981-19-2273-2_53

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-19-2272-5

  • Online ISBN: 978-981-19-2273-2

  • eBook Packages: EngineeringEngineering (R0)

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