Abstract
The outbreak of COVID-19 has made the long distance tourism across the Region strictly restricted in China. Heritage tourism, especially in the region, has become a new trend of tourism consumption because of its relative niche, rural character and security. Zayton Port(Ancient Quanzhou)was China's largest trading port in the 12–fourteenth centuries (the Song and Yuan Dynasties). It occupies an extremely important position and far-reaching influence in the history of the Maritime Silk Road and the East–West Communicate History. This paper aims to investigate the current status of the cultural heritage and examine the factors affecting the conservation and utilization of the ancient port. In order to collect first-hand data, the fieldwork method was applied. Six critical factors that affect the heritage conservation and utilization are identified, namely: relics legislation, protection concept, consumer demand, technology, social participation and the financial support. Finally, suggestions and recommendations are given accordingly.
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Acknowledgements
We gratefully acknowledge the financial assistance of:
1. The Fujian Provincial Department of Education Projects, Study Tour Development of Ancient Port Site Along the Maritime Silk Road in Fujian (JAS180404).
2. The University Philosophy and Social Sciences Fundamental Project of Fujian Provincial, Conservation and Utilization of Maritime Silk Road Heritage: a case of porcelain kiln sites in Fujian (JSZM2020064 ) .
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Wei, C., Cheng, X., Liu, X., Li, J. (2022). New Opportunities of Heritage Tourism Under the COVID-19 Pandemic: A Case Study of Zayton Port. In: Luo, Y., Zhang, H., Jiang, J., Bi, D., Chu, Y. (eds) Tourism, Aviation and Hospitality Development During the COVID-19 Pandemic. Springer, Singapore. https://doi.org/10.1007/978-981-19-1661-8_4
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DOI: https://doi.org/10.1007/978-981-19-1661-8_4
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