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A Structural Equation Modeling Approach for Adoption of Big Data Analytics by SMEs in India

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Pattern Recognition and Data Analysis with Applications

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 888))

Abstract

Big data means a large volume of data used and stored by different firms in their day-to-day operations. It is a field that extracts and analyzes a complex, large volume of data. This research is conducted to study the adoption of big data in Indian SMEs using the TOE framework. This research created awareness for the adoption of big data software in Indian SMEs. For this, a structured literature review was conducted. Three independent variables, technological, organizational, and environmental perspectives, are identified. Survey is carried out in the SMEs with the help of questionnaires. The target population is IT managers, plant managers, owners, and directors. For data analysis, exploratory factor analysis using SPSS 20.0 software and structural equation modeling using AMOS 20.0 software is used. The developed model using three independent variables and one dependent variable showed a good fit.

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Authors and Affiliations

  1. Department of Operations, GITAM SCHOOL OF BUSINESS, GITAM (Deemed to be University), Visakhapatnam, Andhra Pradesh, India

    Subhodeep Mukherjee & Manish Mohan Baral

  2. School of Management Studies, Indira Gandhi National Open University, Delhi, India

    Venkataiah Chittipaka

Authors
  1. Subhodeep Mukherjee
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  2. Venkataiah Chittipaka
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  3. Manish Mohan Baral
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Correspondence to Subhodeep Mukherjee .

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Editors and Affiliations

  1. Department of Computer Science and Engineering, National Institute of Technology Arunachal Pradesh, Jote, Arunachal Pradesh, India

    Deepak Gupta

  2. Department of Computer Science and Engineering, National Institute of Technology Arunachal Pradesh, Jote, Arunachal Pradesh, India

    Rajat Subhra Goswami

  3. Department of Computer Science and Engineering, National Institute of Technology Arunachal Pradesh, Jote, Arunachal Pradesh, India

    Subhasish Banerjee

  4. Department of Mathematics, Indian Institute of Technology Indore, Indore, Madhya Pradesh, India

    M. Tanveer

  5. Department of Electrical Engineering, Indian Institute of Technology Indore, Indore, Madhya Pradesh, India

    Ram Bilas Pachori

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Mukherjee, S., Chittipaka, V., Mohan Baral, M. (2022). A Structural Equation Modeling Approach for Adoption of Big Data Analytics by SMEs in India. In: Gupta, D., Goswami, R.S., Banerjee, S., Tanveer, M., Pachori, R.B. (eds) Pattern Recognition and Data Analysis with Applications. Lecture Notes in Electrical Engineering, vol 888. Springer, Singapore. https://doi.org/10.1007/978-981-19-1520-8_20

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  • DOI: https://doi.org/10.1007/978-981-19-1520-8_20

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