New Social Media Communication Based on Literature Analysis Method Technology

Abstract

In the information age, many new media have been born in our country. New media has brought various forms of communication, and built a new social network system, in which elite users and ordinary users have begun to separate. Through the analysis and research of node types and node relationships in this network system, you can understand the flow of information Specific direction. The development of new media in our country is showing a trend of mobilization, socialization, and integration. Micro-communication based on new media has become a new driving force for social development. The new social media communication methods are still worthy of research, so this article uses literature analysis techniques to analyze the relevant literature in the new social media communication research field, and study the evolution of hotspots in this field over the years, frontier development and future research trends. The research results show that new media communication started late, but the momentum of development is rapid; the strength of research in this field is strong, but the relationship between each other is weak, and the maturity of the subject field is not high; media convergence research is throughout the entire development of the field process research hotspots, among which the research on audience behavior and needs has gradually deviated from simple theoretical discussion, and instead focuses on specific applications in different fields after combining with new media.