Emotional Design in Mobile App Interface Design

Abstract

With the increasing development of science and technology, various smart products continue to innovate, affecting all aspects of people's lives. In the face of these mechanized and intelligent electronic products, there is less and less communication between people, and people who urgently need emotional nourishment are constantly looking for solutions. Therefore, the emotionalization of design has gradually become the focus of attention. Mobile smart products no longer exist only as a pure material form, but as a bridge for communication between people, which are endowed with more spiritual, cultural and emotional connotations. This article aims to study the emotional design in mobile App interface design. First, it explains the classification of mobile App interface design, the value of emotional design and the emotional factors that affect the mobile App interface; secondly, it analyzes the emotional design ideas of mobile App interface; finally, through a questionnaire survey method to investigate the use of mobile App interface and preferences of college students in design practice, the survey results show that with regard to the characteristics of the reflection level of the mobile App interface, men choose more for the sense of accomplishment, resonance and storytelling accounted for 48.31%, 57.28%, and 42.98%, respectively; women were resonant, warm and satisfying, accounting for 55.56%, 44.44%, and 55.42%, respectively.