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Electric Vehicles as a Means to Sustainable Consumption: Improving Adoption and Perception in India

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Socially Responsible Consumption and Marketing in Practice

Abstract

Sustainable consumption is an integral part of the sustainable development goals. Electrical vehicles (EVs) globally are being promoted as an eco-friendly transport option and as a potential solution to help nations reduce their fossil fuel dependence. The promotion and adoption of EVs is dependent on several socio-technical and environmental factors ranging from government policies, type of batteries, available infrastructure, knowledge and awareness levels, psychological factors, among others. This study presents a case on India—an upcoming EV hotspot in the world and the country which aims to have 30% EVs on road by 2030. Firstly, the factors that affect perception and adoption of EVs in India have been reviewed. Secondly, this study highlights key policy challenges in India related to EVs targeted at different stakeholders and suggests plausible solutions for each of them including implications for research, policy, and society. The results and findings of the study are expected to add value to existing literature on EV adoption in context of developing countries and help policymakers in India devise robust policies on EVs aimed at improving the overall EV ecosystem in India leading to enhanced consumer satisfaction and trust.

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Notes

  1. 1.

    Refer to https://sdgs.un.org/goals/goal12.

  2. 2.

    Refer to https://www.iea.org/renewables2018/transport/

  3. 3.

    For details and incentive structure in the FAME policy refer to https://www.pib.gov.in/newsite/PrintRelease.aspx?relid=191377 & https://fame2.heavyindustry.gov.in/

  4. 4.

    Refer to https://www.transportpolicy.net/standard/india-state-level-ev-policies/ for state level EV policies in India.

  5. 5.

    See details at https://cef.ceew.in/solutions-factory/tool/electric-mobility/charging-stations.

  6. 6.

    Refer to https://economictimes.indiatimes.com/industry/auto/cars-uvs/delhi-govt-suspends-subsidy-on-tata-nexon-ev/articleshow/81276737.cms. Last accessed on March 18, 2021.

  7. 7.

    Refer to https://cef.ceew.in/masterclass/analysis/low-cost-policy-pathways-for-electric-vehicle-deployment.

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Authors and Affiliations

  1. New Delhi, India

    Ahmad Mohd Khalid

  2. School of Inter-Disciplinary and Trans-Disciplinary Studies (SOITS), IGNOU Block 1, Room 21, Maidan Garhi, New Delhi, 110068, India

    Y. S. C. Khuman

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  1. Ahmad Mohd Khalid
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Correspondence to Y. S. C. Khuman .

Editor information

Editors and Affiliations

  1. Nottingham University Business School, University of Nottingham Ningbo China, Ningbo, China

    Jishnu Bhattacharyya

  2. Marketing, University of Nottingham Ningbo China, Ningbo, Zhejiang, China

    M. S. Balaji

  3. Nottingham University Business School, University of Nottingham Ningbo China, Ningbo, China

    Yangyang Jiang

  4. Adam Smith Business School, University of Glasgow, Glasgow, UK

    Jaylan Azer

  5. Swinburne Business School, Swinburne University of Technology, Craigieburn, VIC, Australia

    Chandana R. Hewege

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Khalid, A.M., Khuman, Y.S.C. (2022). Electric Vehicles as a Means to Sustainable Consumption: Improving Adoption and Perception in India. In: Bhattacharyya, J., Balaji, M.S., Jiang, Y., Azer, J., Hewege, C.R. (eds) Socially Responsible Consumption and Marketing in Practice. Springer, Singapore. https://doi.org/10.1007/978-981-16-6433-5_20

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