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Health Beliefs and Communication: Conceptual Approaches

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Health Communication and Disease in Africa

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Abstract

The chapter “Health beliefs and communication: conceptual approaches” examines both classical and modern theoretical approaches in communication studies in general and health communication. It provides brief introductions to conceptual approaches from Austin’s Speech Acts (actor) through Habermas (conditions for acceptance) and Moscovici (types of acceptance) to individual-centered models of health behavior and community-level approaches, some of which focus on the construction of psychological knowledge and practice that aim to be emancipatory and transformative of health-damaging social relations.

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Authors and Affiliations

  1. Stellenbosch University, Stellenbosch, South Africa

    Bankole Falade

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  1. Bankole Falade
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Correspondence to Bankole Falade .

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  1. South African Research Chair in Science Communication, Centre for Research on Evaluation Science and Technology, Stellenbosch University, Stellenbosch, South Africa

    Bankole Falade

  2. Wits Reproductive Health Institute, University of the Witwatersrand, Hilbrow, South Africa

    Mercy Murire

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Falade, B. (2021). Health Beliefs and Communication: Conceptual Approaches. In: Falade, B., Murire, M. (eds) Health Communication and Disease in Africa. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-16-2546-6_2

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