Abstract
Social media enjoy an exceptional accomplishment in terms of acceptance and its uses for different purposes. Although sufficient efforts have been made to discover social media’s application in consumer behavior for purchasing travel services from a different perspective, the usage of social media during different phases of travel starting from pre-trip to post-trip stage remains imprecise. Hence, the present chapter intends to fill this gap by identifying social media uses on consumer behavior in different phases of travel. The chapter is based on qualitative techniques to study and discover the different aspects of consumers’ social media uses during the travel process and its effect on consumer behavior. The discussion with experts and reviews of websites, social media, and digital platforms related to the tourism and hospitality sector were accessed for the accomplishment of the aims of the chapter. The chapter noticed that consumers had extensively used social media during all the traveling process stages to make a purchase decision start from the response, and these end in the information sharing. From the analysis, it is detected that social media uses in travel decision making have a significant impact on consumer behavior and used extensively in information exchange, flexibility to adopt this dynamic technology, searching and discovering information related to travel. Moreover, several practical implications can also be drawn from the study from the perspective of professionals in the field of tourism.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aryxe.Com. (2017). Digital transformation role of social media in hospitality industry. Retrieved from:https://aryxe.com/en/blog/digital-transformation-role-social-media-hospitality-industry. Accessed 31 Jan 2020.
Atadil, H. A. (2011). Otel Isletmelerinde Sosyal Medya Pazarlamasi: Turizm tuketicilerinin sosyal paylasim sitelerine iliskin algilari uzerine bir alan calismasi. Yuksek Lisans Tezi. Dokuz Eylul Universitesi, Sosyal Bilimler Enstitusu, Turizm Isletmeciligi Anabilim Dali.
COMSCORE. (2013). Base: Leisure travelers who searched for information through social media during the trip. Retrieved from: https://aryxe.com/en/blog/digital-transformation-role-social-media-hospitality-industry. Accessed 5 Feb 2020.
Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists’ travel planning behaviour. Journal of Hospitality Marketing & Management, 18(8), 743–764.
Curkan, S. C. (2013). Sosyal Medya ve Turizm: Turkiye’deki Turistik Destinasyonlarin Degerlendirilmesi. Yuksek Lisans Tezi. Balikesir Universitesi Sosyal Bilimler Enstitusu Turizm Isletmeciligi ve Otelcilik Anabilim Dali.
Dwityas, N. A., & Briandana, R. (2017). Social media in travel decision making process. International Journal of Humanities & Social Sciences, 7(7), 193–201.
e-Marketer. (2014). Tourists use different social networks to post, buy differentproduct types. Retrieved from: http://www.emarketer.com/Article/Tourists-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609/2. Accessed 1 Dec 2019.
Eroz, S., & Dogdubay, M. (2012). Turistik Urun Tercihinde Sosyal Medyanin Rolu ve Etik ilişkisi. Dokuz Eylul Universitesi, Iktisadi ve Idari Bilimler Fakultesi Dergisi. Cilt.27, 133–157.
Evans, D. (2008). Social media marketing: An hour a day. Wiley.
Gretzel, U., & Fesenmaier, D. R. (2009). Information technology: Shaping the past, present and future of tourism. In T. Jamal & M. Robinson (Eds.), The SAGE handbook of tourism studies. Sage.
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organizations. Current Issues in Tourism, 16(3), 211–239.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 52–61.
Kim, S., Lee, K. Y., Shin, S., & Yang, S. B. (2016). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information and Management, 5(1), 2–9.
Kotler, P., Bowen, J., & Makens, J. (2003). Marketing for hospitality and tourism. Prentice Hall.
Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1-2), 3–22.
Mayfield, A. (2008). What is social media. i-Crossing.
McCann, U. (2008). Power to the people: Social media tracker wave 3. Retrieved from: http://www.slideshare.net/mickstravellin/universalmccann- international-social-media-research-wave-3. Accessed 3 Nov 2019.
Minazzi, R. (2015). Social media marketing in tourism and hospitality. Springer.
Munar, A. M., Cai, L., & Gyimóthy, S. (2013). Tourism social media: Transformations in identity book on community and culture. Emerald Group Publishing Limited.
Murphy, H. C., Chen, M. M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44–51.
Rodriguez, I. L. (2009). Social media in tourism behavior. Bournemouth University. Université de Savoie.
Safko, L., & Brake, D. K. (2009). The social media bible. Tactics, tools and strategies for business success. Wiley.
Shyle, I. (2015). Social media and its impact on decision making for trip. European Journal of Interdisciplinary Studies, 1(1), 8–15.
Solis, B. (2010). Introducing the conversation prism version 3.0. Retrieved from: http://www.briansolis.com/2010/10/introducing-the-conversationprism-version-3-0/. Accessed 3 Jan 2020.
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310–1323.
Statista.com. (2020). Number of global social network users 2010–2021. Retrieved from: http://www.statista.com/statistics/272014/global-social-networks-ranked-by- number-of-users/. Accessed 22 Jan 2020.
Umar, H. (2003). Metode Riset Perilaku Konsumen Jasa. Ghalia Indonesia.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(6), 179–188.
Zeng, B., & Gerritsen, B. (2014). What do we know about social media in tourism? A review. Tourism Management Perspective, 10(2), 27–36.
Zivkovic, R., Gajic, J., & Brdar, I. (2014). The Impact of Social Media on Tourism, Singidunum. Journal of Applied Sciences Supplement, 39(1), 758–761.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Singh, L. (2021). Social Media and Transformation of Consumer Behavior in Tourism. In: Hassan, A., Sharma, A. (eds) Overtourism, Technology Solutions and Decimated Destinations. Springer, Singapore. https://doi.org/10.1007/978-981-16-2474-2_5
Download citation
DOI: https://doi.org/10.1007/978-981-16-2474-2_5
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-2473-5
Online ISBN: 978-981-16-2474-2
eBook Packages: Business and ManagementBusiness and Management (R0)