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Social Media Transforming Tourist Behavior: Leading Towards Overtourism

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Overtourism, Technology Solutions and Decimated Destinations

Abstract

Most admired and exotic tourist destinations around the globe are distress from challenges posed by overtourism, which in turn affect the well-being of nature and humans. The causes of overtourism are many but social media can be considered as the foremost reason for overtourism in the era of web 2.0. This chapter aims to address the role of social media in transforming the behavior of tourist by descriptive research approach using secondary sources of information collected from e-resources, journals, articles, and books. It has been concluded from the literature analysis that social media plays a tremendous part in transforming the behavior of tourist due to the craze of user-generated content like reviews, selfies, photographs, visuals, and lots more. A positive attempt has been made to suggest ways to combat overtourism. Tourist behavior has been changed due to the novel coronavirus. Impact of COVID-19 on overtourism has also been touched to provide insight.

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Author information

Authors and Affiliations

  1. Department of Business Administration, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India

    Manisha Solanky & Sachin Gupta

Authors
  1. Manisha Solanky
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  2. Sachin Gupta
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Editors and Affiliations

  1. Tourism Consultants Network, The Tourism Society, London, UK

    Azizul Hassan

  2. Department of Commerce and Management, University of Kota, Kota, Rajasthan, India

    Anukrati Sharma

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Solanky, M., Gupta, S. (2021). Social Media Transforming Tourist Behavior: Leading Towards Overtourism. In: Hassan, A., Sharma, A. (eds) Overtourism, Technology Solutions and Decimated Destinations. Springer, Singapore. https://doi.org/10.1007/978-981-16-2474-2_4

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