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Ethitrade: Countering Challenges of Sharing Economy at the Base of the Pyramid Using Technology

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Sharing Economy at the Base of the Pyramid

Abstract

Sharing economy models at the base of the pyramid (BoP) context faces a range of challenges such as low literacy rate, lack of trust, unavailability of infrastructure, information asymmetry, and potential of unethical behaviors. Such challenges make it difficult for organizations to implement the sharing economy model in the BoP context. In this chapter, we trace the journey of Ethitrade, an organization created to facilitate ethical trade in the BoP context. We collected data from Ethitrade through several rounds of interactions over a year. The interviews were conducted with the organizational members and with key stakeholders of the organization. We found that Ethitrade addresses the challenges of sharing economy at the BoP by leveraging emerging technology. We discuss the implication of our work on theory and practice.

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  1. Australian National University, Canberra, ACT, Australia

    Pradeep Kumar Hota, Shouxiang Qiu & Babita Bhatt

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  1. Pradeep Kumar Hota
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  1. Research School of Management, Australian National University, Canberra, ACT, Australia

    Israr Qureshi  & Babita Bhatt  & 

  2. Indian Institute of Management, Udaipur, Rajasthan, India

    Dhirendra Mani Shukla

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Hota, P.K., Qiu, S., Bhatt, B. (2021). Ethitrade: Countering Challenges of Sharing Economy at the Base of the Pyramid Using Technology. In: Qureshi, I., Bhatt, B., Shukla, D.M. (eds) Sharing Economy at the Base of the Pyramid. Springer, Singapore. https://doi.org/10.1007/978-981-16-2414-8_12

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