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Overview of Sharing Economy at the Base of the Pyramid

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Sharing Economy at the Base of the Pyramid

Abstract

The prevalent discourse on sharing economy presume it to be an economic system in which assets or services are shared between peers, groups, or organizations for free or for a fee. Sharing economy conceptualized as commercialzed access to idle resources has grown exponentially in both scale and scope over the past years. However, there has been relatively less attention on potential of sharing economy in addressing the needs of marginalized communities. Building on digital social innovation framework (Qureshie et al. Information Systems Journal, 31(5):1–25, 2012b), we develop a 3S framework and reformative-transformative classification that help structure and analyze sharing economy models at the base of the pyramid. The 3S framework identify three dimensions of the sharing economy that are relevant for the base of the pyramid: scope of sharing, possibility of socialization, and degree of social intermediation. Reformative-transformative classification provide lens to understand the impact of sharing economy initiatives on the base of the pyramid population.

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Notes

  1. 1.

    https://www.forbes.com/sites/civicnation/2020/01/07/an-american-story-of-service-civic-engagement-and-citizenship/#c5a1fce1d8ef

  2. 2.

    https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf

  3. 3.

    A diverse group of roughly 4 billion people (57% of the world’s population) who earn less than US$ 2 a day in local economic purchasing power. The choice of the term base of the pyramid instead of the term bottom of the pyramid is intentional. The term bottom of the pyramid has unfortunate association with making ‘fortune’ for the multinational corporation through selling products to poor people. In addition, the term “bottom” is a condecending and derogratory reference to these hardworking people who are managing their life in most difficult circumstances with minimal resources. In contrast, the term base of the pyramid acnowledges these people represent the foundation of the socio-economic pyramid over which everything else is built, and focus on their skills and capacity development, treat them as producers and stakeholders, and knowledge source (Qureshi et al., 2021b).  

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Authors and Affiliations

  1. Australian National University, Canberra, ACT, Australia

    Israr Qureshi & Babita Bhatt

  2. Indian Institute of Management, Udaipur, Rajasthan, India

    Dhirendra Mani Shukla

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  1. Israr Qureshi
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  2. Babita Bhatt
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  3. Dhirendra Mani Shukla
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Correspondence to Israr Qureshi .

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  1. Research School of Management, Australian National University, Canberra, ACT, Australia

    Israr Qureshi  & Babita Bhatt  & 

  2. Indian Institute of Management, Udaipur, Rajasthan, India

    Dhirendra Mani Shukla

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Qureshi, I., Bhatt, B., Shukla, D.M. (2021). Overview of Sharing Economy at the Base of the Pyramid. In: Qureshi, I., Bhatt, B., Shukla, D.M. (eds) Sharing Economy at the Base of the Pyramid. Springer, Singapore. https://doi.org/10.1007/978-981-16-2414-8_1

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