Abstract
The development of network platforms has greatly impacted the traditional means and methods of cultural communication. Big data methods have natural advantages in information dissemination, and traditional cultural dissemination methods have been challenged enormously. Due to the development of network technology, information dissemination is faster and faster, and cultural dissemination has huge opportunities while facing huge challenges. Based on the technical characteristics of the big data era, this article analyzes its impact on cultural communication, and analyzes a more effective way of cultural communication innovation, which will help promote the further development of cultural communication.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
El-Hasnony, I.M., Barakat, S., Elhoseny, M., Mostafa, R.R.: Improved feature selection model for big data analytics. IEEE Access 8(1), 66989–67004 (2020)
Chen, B.: Research on the influence and promotion of new media on cultural communication. Cult. Res. Guide 21(11), 42–45 (2018) (in Chinese)
Zhang, Y., Zhang, R.: Research on media communication paths to enhance regional cultural communication, vol. 12, no. 06, pp. 44–46. China Press (2017) (in Chinese)
Zaher, M., Shehab, A., Elhoseny, M., Farahat, F.F.: Unsupervised model for detecting plagiarism in internet-based handwritten Arabic documents. J. Organ. End User Comput. (JOEUC) 32(2), 42–66 (2020)
Guo, S.: The influence and role of Weibo in the development of cultural communication. Cult. Res. Guide 5(03), 67–70 (2017) (in Chinese)
Deng, B., Zhen, W., Xu, Q.: Innovative research on cultural communication methods in the context of new media. J. Shijiazhuang Railway Vocat. Tech. Coll. 23(04), 88–90 (2017) (in Chinese)
Zhao, A.: Big data has changed the traditional way of cultural transmission. Cult. Res. Guide 11(18), 212–214 (2016) (in Chinese)
Yu, G., Li, B.: The big data era of cultural communication. Cult. Commun. 11, 161–163 (2013) (in Chinese)
Lu, H., Zhang, Y.: On copyright protection in the era of big data. J. Zhengzhou Univ. 3(08), 23–26 (2015) (in Chinese)
Ma, J., Ma, R.: Innovative path of cultural visualization in the era of big data. Cult. Res. Guide 8(03), 152–154 (2017) (in Chinese)
Hua, X.: An innovative path for visualized cultural communication in the era of big data. Cult. Res. Guide 8(02), 153–156 (2017) (in Chinese)
Yan, S.: Big data methods and cultural communication innovation from theoretical definition to operational routes. Cult. Commun. 6(02), 59–62 (2017) (in Chinese)
Acknowledgements
1. Project name: Research on the Status Quo and Path Expansion of Hunan Chinese International Communication, Subject number: XSP20ZDI010;
2. Subject name: Vocational Education in the Intelligent Era boost the rural inheritance of excellent cultural models study, Subject number: 19C1106.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Liu, H., Tang, N., Zhuang, J., Ma, Y., Wang, J. (2021). The Research on Cultural Communication Path Based on Big Data Analysis Technology. In: Huang, C., Chan, YW., Yen, N. (eds) 2020 International Conference on Data Processing Techniques and Applications for Cyber-Physical Systems. Advances in Intelligent Systems and Computing, vol 1379 . Springer, Singapore. https://doi.org/10.1007/978-981-16-1726-3_21
Download citation
DOI: https://doi.org/10.1007/978-981-16-1726-3_21
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-16-1725-6
Online ISBN: 978-981-16-1726-3
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)