Abstract
Would you rather undergo a treatment that is successful 95% of the time, or one that has a 5% failure rate? Would you support a policy that makes clean water accessible to disadvantaged communities, while, at the same time, signing a petition to ban dihydrogen monoxide, a chemical responsible for most of the world’s drownings? Words and phrases carry their own emotional weights, and a side effect of the evolution of highly sophisticated and nuanced speech patterns is that language can be manipulated to create different emotional experiences out of the same factual information. In other words, the way in which facts are ‘framed’ can profoundly affect their impact on the human brain.
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Kosmidis, M. (2021). Framing Effect. In: Raz, M., Pouryahya, P. (eds) Decision Making in Emergency Medicine. Springer, Singapore. https://doi.org/10.1007/978-981-16-0143-9_24
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DOI: https://doi.org/10.1007/978-981-16-0143-9_24
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