Abstract
Companies and organizations in today’s business especially online business are found in dire need of hiring employees for market research. They pay handsome compensations for the services of such employees in return. In addition, market research deals with loads of internet surfing, spending time on studying potential markets and tapping potential customers. Few existing market research tools/platforms are able to generate potential clients and assist to run marketing campaigns; but, these also require prepared data sets that need to be mapped as per the software’s own requirements and capacities. Our idea is to employ Multi Agent System (MAS) to search particular markets and provide an efficient route to gather business opportunities that are incessantly created in the fast paced world today. Two basic methodologies for MASs are complementary to each other; one is iterative on each stage of development while the other one is a cyclic process of analysis and design. Amalgamation of these two, is used for designing our desired multi agent system for Market Research in E-Business (MREB). In order to make a prototype, we used Netbeans, JADE FIPA-compliant with SQL Server 5.7. It equips any company using this platform with an opportunity to get a huge list of suitable projects according to its product base and/or services expertise. We have achieved considerable results by our system MREB with some new features.
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Ashraf, A., Aslam, M., Bari, N.T. (2020). Multi Agents Based System Architecture for Market Research in E-Business. In: Bajwa, I., Sibalija, T., Jawawi, D. (eds) Intelligent Technologies and Applications. INTAP 2019. Communications in Computer and Information Science, vol 1198. Springer, Singapore. https://doi.org/10.1007/978-981-15-5232-8_45
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