Abstract
In today’s competitive environment (static and dynamic), for achieving the business excellence, companies want to implement new and/or modified marketing strategies continuously. Improved features with good-quality products or services result in improving satisfaction in the customer’s mind. The guidelines provided in ISO 9000 are ultimate tool to achieve the above-mentioned objective by any organization. Although several multi-disciplinary approaches have been proposed to offer quality products as per customer’s expectations or demands, total quality management (TQM) is a systematic management instrument that synchronizes the resources and staff in order to accomplish higher product standards, maintaining companies and customer’s prospects. This paper reviews and relates the important parameters like ISO 9000, product quality and customers’ satisfaction in TQM.
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Gupta, N., Shrivastava, A.K., Rawat, P. (2020). Important Parameters Influencing Total Quality Management: A Comparative Study. In: Yadav, S., Singh, D., Arora, P., Kumar, H. (eds) Proceedings of International Conference in Mechanical and Energy Technology. Smart Innovation, Systems and Technologies, vol 174. Springer, Singapore. https://doi.org/10.1007/978-981-15-2647-3_8
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