Abstract
Despite the importance of the relationship between the sociodemo-graphic characteristics of senior tourists and travel motivation, research about senior consumer behavior intentions remains scarce. The purpose of this re-search is to outline the travel motivations of senior tourists and to investigate which sociodemographic characteristics are important in explaining these moti-vations. With 537 valid surveys from senior tourists visiting the Azores islands, a three-factor solution was found from 17 travel motivation attributes. The re-sults show that “Well-being and self-knowledge” depends on nationality, per-ception of income and perception of health status; “Knowledge about destina-tion and personal learning” depends on nationality and age group; and “Socia-bility and fun” depends on age group.
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Acknowledgements
This study was funded under the research project “TuSénior 55+” - Senior Tourism and Well-being in the Azores: Creation of a Cultural Product” by the program PO2020 Azores and by the Regional Government of the Azores, under the reference ACORES-01- 0145-FEDER-00002 TuSénior 55+.
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Moniz, A.I., Medeiros, T., Silva, O., Ferreira, J. (2020). The Effects of Senior Tourists’ Characteristics on Travel Motivation. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_37
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