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Why Do People Back Crowdfunding Projects?

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Multidisciplinary Social Networks Research (MISNC 2019)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1131))

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Abstract

This study employs social cognitive theory as a theoretical foundation to empirically explore the influential antecedents of backing intention on crowdfunding platforms. We collected 221 valid samples from crowdfunding fan pages on Facebook in Taiwan, and the data were analyzed using the partial least squares (PLS) method. The results indicate that individual factors (i.e., backing self-efficacy, rewards, and empathy) and environmental factor (i.e., website service quality) all have a positive effect on behavior (i.e., backing intention). We conclude with a summary of theoretical implications and practical implications, along with an opportunity for IS researchers and practitioners to extend our knowledge of compelling future research possibilities.

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Notes

  1. 1.

    http://www.businesswire.com/news/home/20170814005545/en/Global-Crowdfunding-Market---Segmentation-Forecast-Technavio.

  2. 2.

    Goldman Sachs. 2015. “The Future of Finance - The Socialization of Finance, Part 3,” retrieved September 7, 2017, from www.planet-fintech.com/file/167061/.

  3. 3.

    http://www.pewinternet.org/2016/05/19/collaborative-crowdfunding-platforms/.

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Acknowledgments

This research is supported by Ministry of Science and Technology (MOST 104-2410-H-390-021-MY2), Taiwan.

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Authors and Affiliations

  1. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan, R.O.C.

    Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu & Tsung-Hsun Tsai

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  1. Ying-Feng Kuo
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  2. Cathy S. Lin
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Correspondence to Ying-Feng Kuo .

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Editors and Affiliations

  1. Western Norway University of Applied Sciences, Bergen, Norway

    Jerry Chun-Wei Lin

  2. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan

    I-Hsien Ting

  3. Wenzhou University, Wenzhou, China

    Tiffany Tang

  4. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan

    Kai Wang

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Kuo, YF., Lin, C.S., Wu, CH., Tsai, TH. (2019). Why Do People Back Crowdfunding Projects?. In: Lin, JW., Ting, IH., Tang, T., Wang, K. (eds) Multidisciplinary Social Networks Research. MISNC 2019. Communications in Computer and Information Science, vol 1131. Springer, Singapore. https://doi.org/10.1007/978-981-15-1758-7_2

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  • DOI: https://doi.org/10.1007/978-981-15-1758-7_2

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