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Potential Use of Bitcoin in B2C E-commerce

  • Conference paper
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Fourth International Congress on Information and Communication Technology

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1041))

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Abstract

Bitcoin is a new digital currency with a very high visibility in media and research. Therefore, different aspects of potentials of Bitcoin are explored. In a prior investigation, several manifest indicators like transaction velocity have been identified as important influencing factors for the perceived use of digital currency. The focus of this paper is an empirical study, which examines factors of the potential use of Bitcoin in a B2C E-Commerce environment. More than 100 online merchants were interviewed in 2016. Based on a structural equation model (SEM), the results of the analysis show that the low transaction costs and acceptance are the main factors that influence the potential benefits of Bitcoin in B2C E-Commerce. The study also gives ideas for the relevance of further indicators.

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Acknowledgements

We thank Tobias Rieger and Sebastian Schmid for supporting our research.

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Authors and Affiliations

  1. Business Science, Aalen University of Applied Sciences, Aalen, Germany

    Ralf-Christian Härting & Christopher Reichstein

Authors
  1. Ralf-Christian Härting
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  2. Christopher Reichstein
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Corresponding author

Correspondence to Ralf-Christian Härting .

Editor information

Editors and Affiliations

  1. School of Science and Technology, Middlesex University, London, UK

    Xin-She Yang

  2. University of Reading, Reading, UK

    Simon Sherratt

  3. Department of Information Technology, Techno India College of Technology, Kolkata, West Bengal, India

    Nilanjan Dey

  4. Global Knowledge Research Foundation, Ahmedabad, Gujarat, India

    Amit Joshi

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Härting, RC., Reichstein, C. (2020). Potential Use of Bitcoin in B2C E-commerce. In: Yang, XS., Sherratt, S., Dey, N., Joshi, A. (eds) Fourth International Congress on Information and Communication Technology. Advances in Intelligent Systems and Computing, vol 1041. Springer, Singapore. https://doi.org/10.1007/978-981-15-0637-6_3

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  • DOI: https://doi.org/10.1007/978-981-15-0637-6_3

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-0636-9

  • Online ISBN: 978-981-15-0637-6

  • eBook Packages: EngineeringEngineering (R0)

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