Abstract
The main objective of this paper is to examine the application and benefits of big data analytics in retail industry and to explore the opportunities and possibilities ushered by big data in retail industry. Retail has its own share of data tsunami to grapple with. As in any other field, big data in retail presents both challenges and opportunities. Today, analyzing the data and relying on retrieved information more than ever to inform, test, and design strategies have become a key to smart retailing. The study is based on different sources of secondary data and thus is descriptive and qualitative in nature. The paper also arrays various challenges and issues that the major part of retail industry is facing. In the end, the paper discusses the possible ways in which these challenges and issues can be minimized and how retail can start with big data project and can make effective use of big data to increase customer involvement and improve bottom line.
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Lekhwar, S., Yadav, S., Singh, A. (2019). Big Data Analytics in Retail. In: Satapathy, S., Joshi, A. (eds) Information and Communication Technology for Intelligent Systems . Smart Innovation, Systems and Technologies, vol 107. Springer, Singapore. https://doi.org/10.1007/978-981-13-1747-7_45
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DOI: https://doi.org/10.1007/978-981-13-1747-7_45
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