Abstract
This paper discusses issues and opportunities of service design in art and design education. There are three government agencies working in the same strategic directions, such as the government of Malaysia (via Malaysia Plan 11), Ministry of Higher Education (MOHE) and Universiti Teknologi MARA (UiTM) towards this matter. In relation to this matter, the case example is based on the UiTM Faculty of Art and Design (FAD). The case example elucidates UiTM Faculty of Art and Design experiences in the establishment of entities such as Pusat Daya Cipta (PDC), National Design Centre (NDC), Strategic Business Unit (SBU), Galeri Seni Tuanku Nur Zahirah (Gesturz) and Research Interest Group (RIG). The analysis of historical timeline, product positioning and PEST analysis indicates the entities at macrolevel and microlevel. In the discussion, there are several issues and opportunities highlighted such as innovation ecosystem and talent excellence, designing policy, public sector and governance, business model and entrepreneurship, myra score, risk management and trust deed. Finally, it seems that there is a need to develop a steady, sustainable creative business model in order to meet the demands of future job market that might benefit both academia and industries.
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Md Zain, D.H., Abidin, S.Z., Kamaruddin, N. (2018). Service Design: Issues and Opportunities. In: Anwar, R., Mahamood, M., Md. Zain, D., Abd Aziz, M., Hassan, O., Abidin, S. (eds) Proceedings of the Art and Design International Conference (AnDIC 2016). Springer, Singapore. https://doi.org/10.1007/978-981-13-0487-3_2
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DOI: https://doi.org/10.1007/978-981-13-0487-3_2
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