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The Face of Culturally Sustainable Luxury: Some Emerging Traits from a Case Study

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Sustainable Luxury, Entrepreneurship, and Innovation

Abstract

This chapter investigates cultural sustainability in luxury. Seen as a path followed by luxury brands to increase the perception of sustainable luxury, the authors have identified its drivers, prerequisites and managerial implications. In doing so, they have studied the integration of cultural heritage and luxury through the representative case of a luxury company which produces fabrics expressing local traditions and uses them in its collections. The study demonstrates that culture combines in luxury in terms of symbols, knowledge sets, natural resources, behaviours and community spirit. These can be considered potentially determining factors in the fostering of uniqueness in sustainable luxury.

Silvia Ranfagni and Simone Guercini share the final responsibility for this chapter. However, Silvia Ranfagni wrote the Sects. 1, 2, 4 and 5; Simone Guercini wrote the Sect. 3. Silvia Ranfagni and Simone Guercini composed together the Sect. 6.

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Author information

Authors and Affiliations

  1. Department of Economics and Business, University of Florence, Via Delle Pandette, 9, 50127, Florence, Italy

    Silvia Ranfagni & Simone Guercini

Authors
  1. Silvia Ranfagni
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  2. Simone Guercini
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Corresponding author

Correspondence to Silvia Ranfagni .

Editor information

Editors and Affiliations

  1. Center for Studies on Sustainable Luxury, Buenos Aires, Argentina

    Miguel Angel Gardetti

  2. Bestseller, Hong Kong, Hong Kong

    Subramanian Senthilkannan Muthu

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Ranfagni, S., Guercini, S. (2018). The Face of Culturally Sustainable Luxury: Some Emerging Traits from a Case Study. In: Gardetti, M., Muthu, S. (eds) Sustainable Luxury, Entrepreneurship, and Innovation. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore. https://doi.org/10.1007/978-981-10-6716-7_1

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