Abstract
Based on a perspective that creating a themed experience can strengthen the distinctiveness of a consumer destination and thereby attract tourists through purposeful interactions, this paper concentrates upon the theoretical model of creating a themed experience. The paper examines the visiting experience displayed on social media within the proposed theoretical structure, through an innovative approach, which combines content analysis with image analysis. The case studies are conducted in two Chinese “consumer destinations.” The findings enhance the understanding of visitor experiences and improve the process of creating a themed experience.
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Qian, X., Heath, T. (2017). Creating a Themed Experience: Consumer Destinations in Beijing and Shanghai. In: Silver, C., Marques, L., Hanan, H., Widiastuti, I. (eds) Proceedings of the 6th International Conference of Arte-Polis. Springer, Singapore. https://doi.org/10.1007/978-981-10-5481-5_35
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DOI: https://doi.org/10.1007/978-981-10-5481-5_35
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