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Metaphor and Cultural Cognition

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Advances in Cultural Linguistics

Part of the book series: Cultural Linguistics ((CL))

Abstract

Cultural cognition is a multidisciplinary concept that links anthropology, linguistics, psychology and sociology. This study focuses on the culture-specific interpretation of collective, specifically national, identities, constructed through conceptual metaphor. Its data consist of a questionnaire survey, administered in 10 countries to students from 31 linguistic backgrounds who were given the task of applying the metaphor of the nation as a body to their home nation. The results show systematic variation of four main interpretations, i.e. nation as geobody, as functional whole, as part of self and as part of global structure, plus of a non-primed interpretation nation as person. The two dominant interpretation patterns, i.e. nation as geobody and nation as functional whole, were represented across all cohorts but showed opposite frequency patterns for Chinese versus Western cohorts; in addition, the Chinese nation as person interpretations showed a marked preference for mother-personifications. These findings can be linked to culture-specific conceptualisations and discourse traditions and contribute to a constructivist, non-essentialising definition of cultural cognition as a central issue of Cultural Linguistics.

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Notes

  1. 1.

    For the important consequences of this culture-specific difference of FACE concepts in Politeness Theory. Which at first used to be considered an undisputed pragmatic “universal” (Brown and Levinson 1987), see Jia (1997), Pan (2000), Pan and Kadar (2012), Watts (2005).

  2. 2.

    A comparable focus on territory-based interpretations of the nation-as-body metaphor can be found in Hungarian political discourse as a reflex of the territorial amputations after WW1, see Putz (2014: 126–131).

  3. 3.

    I am grateful to STD Wong for bringing this link to China’s recent cultural history to my attention.

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    Andreas Musolff

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    Farzad Sharifian

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Musolff, A. (2017). Metaphor and Cultural Cognition. In: Sharifian, F. (eds) Advances in Cultural Linguistics. Cultural Linguistics. Springer, Singapore. https://doi.org/10.1007/978-981-10-4056-6_15

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