Abstract
S-D logic is a more robust framework for service science than the traditional goods-dominant (G-D) logic that emphasizes the importance of operant resources and value co-creation. This study examines the dynamic nature of organizational value co-creation behavior by DEMATEL-based ANP. Major research findings can be expected to provide helpful guidance for the effective promotion of organizational value co-creation behavior to leverage the operant resources to their maximum potentiality.
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Chuang, HM., Lin, CY. (2015). Examining Organizational Value Co-creation Behavior from the Perspective of Service Science. In: Park, J., Pan, Y., Kim, C., Yang, Y. (eds) Future Information Technology - II. Lecture Notes in Electrical Engineering, vol 329. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-9558-6_13
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DOI: https://doi.org/10.1007/978-94-017-9558-6_13
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