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Analyzing the Relationship Between B2B E-Marketplace Adoption and E-Business Performance Using NK Simulation Method

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Transactions on Engineering Technologies

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 275))

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Abstract

Business-To-Business electronic marketplace (B2B e-Marketplace), an electronic platform for buyers and sellers, provides a new dimension in facilitating the marketers to work more effectively when making critical marketing decisions. However, small to medium sized enterprises (SMEs) who are keen to compete in the electronic environment remain concerned as how their businesses can benefit from B2B e-Marketplace. We therefore developed a conceptual framework in which multiple facet of e-Marketing services derived from B2B e-Marketplace are linked to e-Business performance. We will use an adjusted NK simulation to test how Demographic Characteristics, Perceived Risk and Online Data Security influence the relationships between B2B e-Marketplace adoption and e-Business performance. The proposed framework will provide a guideline for academics and practitioners and highlights the significant role of each factor in developing and sustaining effective B2B e-Commerce practice for SMEs. Furthermore, SME managers also can derive a better understanding and measurement of marketing activities that appropriately balance between traditional and B2B e-Commerce practice. At the same time, the developed framework can be integrated into the companies to determine the level of e-Business performance in the B2B marketplace.

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Author information

Authors and Affiliations

  1. International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Xi’an Jiaotong Suzhou, China

    Woon Kian Chong & Yan Sun

  2. Department of Computer Science and Software Engineering, Xi’an Jiaotong-Liverpool University, Suzhou, China

    Nan Zhang & Ka Lok Man

Authors
  1. Woon Kian Chong
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  2. Yan Sun
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  3. Nan Zhang
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  4. Ka Lok Man
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Corresponding author

Correspondence to Woon Kian Chong .

Editor information

Editors and Affiliations

  1. Department of Multimedia Engineering College of Engineering, Mokpo National University, Chonnam, Korea, Republic of (South Korea)

    Gi-Chul Yang

  2. International Association of Engineers, Hong Kong, Hong Kong SAR

    Sio-Iong Ao

  3. Faculty of Information Sciences and Engineering, University of Canberra, Canberra, Aust Capital Terr, Australia

    Xu Huang

  4. Computer Sci. in the Graduate Division, Tijuana Institute of Technology, Tijuana, Baja California, Mexico

    Oscar Castillo

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Chong, W.K., Sun, Y., Zhang, N., Man, K.L. (2014). Analyzing the Relationship Between B2B E-Marketplace Adoption and E-Business Performance Using NK Simulation Method. In: Yang, GC., Ao, SI., Huang, X., Castillo, O. (eds) Transactions on Engineering Technologies. Lecture Notes in Electrical Engineering, vol 275. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7684-5_8

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  • DOI: https://doi.org/10.1007/978-94-007-7684-5_8

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  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-7683-8

  • Online ISBN: 978-94-007-7684-5

  • eBook Packages: EngineeringEngineering (R0)

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