Abstract
Jones (Acad Manag Rev 16:366–395, 1991) has proposed an issue-contingent model of ethical decision making by individuals in organizations. The distinguishing feature of the issue was identified as its moral intensity, which determines the moral imperative in the situation. In this study, we adapted three scenarios from the literature in order to examine the issue-contingent model. Findings, based on a student sample, suggest that (1) the perceived and actual dimensions of moral intensity often differed; (2) perceived moral intensity variables, in the aggregate, significantly affected an individuals moral judgments; and (3) some dimensions of moral intensity (namely, perceived social consensus and perceived magnitude of consequences) mattered more than others.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ajzen, I., and M. Fishbein. 1980. Understanding attitudes and predicting social behavior. Englewood Cliffs: Prentice-Hall.
Arnold, H.J., D.C. Feldman, and M. Purbhoo. 1985. The role of social desirability response bias in turnover research. Academy of Management Journal 28: 955–966.
Bazerman, M.H. 1986. Judgment in managerial decision making. New York: Wiley.
Boyd, B.K., G.G. Dess, and A.M.A. Rasheed. 1993. Divergence between archival and perceptual measures of the environment: Causes and consequences. Academy of Management Review 18: 204–226.
Collins, D. 1989. Organizational harm, legal condemnation and stakeholder retaliation: A typology research agenda and application. Journal of Business Ethics 8: 1–13.
Dubinsky, A.J., and B. Loken. 1989. Analyzing ethical decision making in marketing. Journal of Business Research 19: 83–107.
Duncan, R.B. 1972. Characteristics of organizational environments and perceived environmental uncertainty. Administrative Science Quarterly 17: 313–327.
Elm, D.R. 1989. Managers reasoning about ethical issues: The impact of ethical climate and self-monitoring. Unpublished doctoral dissertation, University of Minnesota, Minneapolis.
Ferrell, O.C., and L.G. Gresham. 1985. A contingency framework for understanding ethical decision making in marketing. Journal of Marketing 49(3): 87–96.
Ferrell, O.C., L.G. Gresham, and J. Fraedrich. 1989. A synthesis of ethical decision models for marketing. Journal of Macromarketing 9(Fall): 55–64.
Forsyth, D.R. 1980. A taxonomy of ethical ideologies. Journal of Personality and Social Psychology 39: 175–184.
Forsyth, D.R. 1981. Moral judgment: The influence of ethical ideology. Personality and Social Psychology Bulletin 7(2): 218–223.
Fraedrich, J.P., and O.C. Ferrell. 1992. The impact of perceived risk and moral philosophy type on ethical decision making in business organizations. Journal of Business Research 24: 283–295.
Fritzsche, D.J., and H. Becker. 1984. Linking management behavior to ethical philosophy: An empirical investigation. Academy of Management Journal 27: 166–175.
Gaertner, K.N. 1991. The effect of ethical climate on managers’ decisions. In Morality; rationality and efficiency: New perspectives on socio-economics, ed. R.M. Coughlin, 211–223. Armonk: M. E. Sharpe.
Ganster, D.C., H.W. Hennessey, and F. Luthans. 1983. Social desirability response effects: Three alternative models. Academy of Management Journal 26: 321–331.
Greenfield, M. 1993. Ignoring the “Why Nots”. Newsweek CXXII (11) (September 13): 80.
Hegarty, W.H., and H.P. Sims. 1978. Some determinants of unethical decision behavior: An experiment. Journal of Applied Psychology 63: 451–457.
Hogarth, R.M. 1987. Judgment and choice. New York: Wiley.
Hosmer, L.T. 1991. The ethics of management, 2nd ed. Homewood: Irwin.
Hunt, S.D., and S. Vitell. 1986. A general theory of marketing ethics. Journal of Macromarketing 6(Spring): 5–16.
Jauch, L.R., and K.L. Kraft. 1986. Strategic management of uncertainty. Academy of Management Review 11: 777–790.
Jones, T.M. 1991. Ethical decision making by individuals in organizations: An issue-contingent model. Academy of Management Review 16: 366–395.
Jones, T.M., and V.L. Huber. 1992. Issue contingency in ethical decision making. International Association for Business and Society Proceedings: 156–166.
Kohlberg, L. 1969. Stage and sequence: The cognitive-developmental approach to socialization. In Handbook of socialization theory and research, ed. D.A. Goslin, 347–480. Chicago: Rand McNally.
Logsdon, J.M., J.K. Thompson, and R.A. Reid. 1992. Software piracy: Is it related to stage of moral development? International Association for Business and Society Proceedings: 31–37.
Malinowski, C.I., and C.P. Smith. 1985. Moral reasoning and moral conduct: An investigation prompted by Kohlberg’s theory. Journal of Personality and Social Psychology 49: 1016–1027.
March, J.G., and H.A. Simon. 1958. Organizations. New York: Wiley.
Miller, J.G., D.M. Bersoff, and R.L. Harwood. 1990. Perceptions of social responsibilities in India and in the United States: Moral imperatives or personal decision? Journal of Personality and Social Psychology 58: 33–47.
Moorman, R.H., and P.M. Podsakoff. 1992. A meta-analytic review and empirical test of the potential confounding effects of social desirability response sets in organizational behavior research. Journal of Occupational and Organizational Psychology 65: 131–149.
Nichols, M.L., and V.E. Day. 1982. A comparison of moral reasoning of groups and individuals on the “defining issues test”. Academy of Management Journal 25: 201–208.
Paulhus, D.L. 1991. BIDR reference manual for version 6. Unpublished report, University of British Columbia.
Randall, D.M., and A.M. Gibson. 1990. Methodology in business ethics research: A review and critical assessment. Journal of Business Ethics 9: 457–472.
Reidenbach, R.E., D.P. Robin, and L. Dawson. 1991. An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups. Journal of the Academy of Marketing Science 19: 83–92.
Rest, J. 1986. Moral development: Advances in research and theory. New York: Praeger.
Schwenk, C.R. 1988. The essence of strategic decision making. Lexington: Lexington Books.
Thomas, K.W., and B.A. Velthouse. 1990. Cognitive elements of empowerment: An “interpretive” model of intrinsic task motivation. Academy of Management Review 15: 666–681.
Thomas, J.B., S.M. Clark, and D.A. Gioia. 1993. Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action, and outcomes. Academy of Management Journal 36: 239–270.
Trevino, L.K. 1986. Ethical decision making in organizations: A person-situation interactionist model. Academy of Management Review 11: 601–617.
Trevino, L.K., and B. Victor. 1992. Peer reporting of unethical behavior: A social context perspective. Academy of Management Journal 35: 38–64.
Trevino, L.K., and S.A. Youngblood. 1990. Bad apples in bad barrels: A causal analysis of ethical decision-making behavior. Journal of Applied Psychology 75: 378–385.
Tversky, A., and D. Kahneman. 1974. Judgment under uncertainty: Heuristics and biases. Science 185: 1124–1131.
Waterman, A.S. 1988. On the uses of psychological theory and research in the process of ethical inquiry. Psychological Bulletin 103(3): 283–298.
Weber, J. 1990. Managers’ moral reasoning: Assessing their responses to three moral dilemmas. Human Relations 43: 687–702.
Weber, J. 1993. Assessing the role of the moral issue and its intensity upon managerial decision making. International Association for Business and Society Proceedings: 390–394.
Weick, K. 1979. The social psychology of organizing, 2nd ed. Reading: Addison-Wesley.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media B.V.
About this chapter
Cite this chapter
Morris, S.A., McDonald, R.A. (2013). The Role of Moral Intensity in Moral Judgments: An Empirical Investigation. In: Michalos, A., Poff, D. (eds) Citation Classics from the Journal of Business Ethics. Advances in Business Ethics Research, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-4126-3_23
Download citation
DOI: https://doi.org/10.1007/978-94-007-4126-3_23
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-4125-6
Online ISBN: 978-94-007-4126-3
eBook Packages: Business and EconomicsBusiness and Management (R0)