Abstract
Using 94 published empirical articles in academic journals as a data base, this paper provides a critical review of the methodology employed in the study of ethical beliefs and behavior of organizational members. The review revealed that full methodological detail was provided in less than one half of the articles. Further, the majority of empirical research articles expressed no concern for the reliability or validity of measures, were characterized by low response rates, used convenience samples, and did not offer a theoretic framework, hypotheses, or a definition of ethics. Several recommendations, including a reviewer rating form addressing methodological decisions and inclusion of methodologists on the review panel, are offered to improve methodological rigor in published ethics research.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Allen, R.F. 1980. IK in the office. Organizational Dynamics 8: 26–41.
Armstrong, J.S., and T.S. Overton. 1977. Estimating nonresponse bias in mail surveys. Journal of Marketing Research 14: 396–402.
Ashton, R.H., and S.S. Kramer. 1980. Students as surrogates in behavioral accounting research: Some evidence. Journal of Accounting Research 18: 1–15.
Avlonitis, G.J. 1983. Ethics and product elimination. Management Decisions 2: 37–45.
Babbie, E. 1986. The practice of social research, 4th ed. Belmont: Wadsworth.
Bailey, K.D. 1982. Methods of social research, 2nd ed. New York: Free Press.
Barnett, J.H., and M.J. Karson. 1987. Personal values and business decisions – An exploratory investigation. Journal of Business Ethics 6(5): 371–382.
Baumhart, R.C. 1961. How ethical are businessmen? Harvard Business Review 39(4): 6–8.
Beltramini, R.F., R.A. Peterson, and G. Kozmetsky. 1984. Concerns of college students regarding business ethics. Journal of Business Ethics 3(3): 195–200.
Bezilla, R., J.B. Haynes, and C. Elliott. 1976. Ethics in marketing research. Business Horizons 19: 83–86.
Bird, F., and J.A. Waters. 1987. The nature of managerial moral standards. Journal of Business Ethics 6: 1–13.
Bommer, M., C. Gratta, J. Gravendu, and M. Tuttle. 1987. A behavioral model of ethical and unethical decision-making. Journal of Business Ethics 6: 265–280.
Bowman, J.S. 1976. Managerial ethics in business and government. Business Horizons 19: 48–54.
Brenner, S.N., and A. Molander. 1977. Is the ethics of business changing? Harvard Business Review 55: 57–71.
Brown, D.J., and J.B. King. 1982. Small business ethics: Influences and perceptions [survey]. Journal of Small Business Management 20: 11–18.
Browning, J., and N.B. Zabriskie. 1983. How ethical are industry buyers? Industrial Marketing Management 12: 219–224.
Campbell, D.T., and D.W. Fiske. 1959. Convergent and discriminant validation by the multi-trait multi-method matrix. Psychological Bulletin 56(2): 81–105.
Carroll, A.B. 1975. Managerial ethics: A post-Watergate view. Business Horizons 18: 75–80.
Chonko, L.B., and S.D. Hunt. 1985. Ethics and marketing management: An empirical examination. Journal of Business Research 13: 339–359.
Churchill, G.A. 1979. A paradigm for developing better measures of marketing constructs. Journal of Marketing Research 16: 64–73.
Cronbach, L.J., and P.E. Meehl. 1955. Construct validity in psychological tests. Psychological Bulletin 52(4): 281–302.
Crowne, D.P., and D. Marlowe. 1964. The approval motive. New York: Wiley.
Dillman, D. 1978. Mail and telephone surveys: The total design method. New York: Wiley.
Dubinsky, A.J., and J.M. Gwin. 1981. Business ethics: Buyers and sellers. Journal of Purchasing and Materials Management 17: 9–16.
Dubinsky, A.J., and T.N. Ingram. 1984. Correlates of salespeople’s ethical conflict: An exploratory investigation. Journal of Business Ethics 3: 343–353.
Dubinsky, A.J., and M. Levy. 1985. Ethics in retailing: Perceptions of retail salespeople. Journal of the Academy of Marketing Science 13(1): 1–16.
Ferrell, O.C., and L.G. Gresham. 1985. A contingency framework for understanding ethical decision making in marketing. Journal of Marketing 49(Summer): 87–96.
Fleming, J.E. 1987. Authorities in business ethics. Journal of Business Ethics 6(3): 213–217.
Forsyth, D.R. 1980. A taxonomy of ethical ideologies. Journal of Personality and Social Psychology 39(1): 175–184.
Frederiksen, N., O. Jensen, and A. Beaton. 1972. Prediction of organizational behavior. New York: Pergamon.
Fredrickson, J.W. 1986. An exploratory approach to measuring perceptions of strategic decision process constructs. Strategic Management Journal 7: 473–483.
Fritzsche, D.J., and H. Becker. 1984. Linking management behavior in ethical philosophy – An investigation. Academy of Management Journal 27: 166–175.
Gordon, M.E., L.A. Slade, and N. Schmitt. 1987. Student Guinea pigs: Porcine predictors and particularistic phenomena. Academy of Management Review 12: 160–163.
Hawkins, D.I., and A.B. Cocanougher. 1972. Student evaluations of the ethics of marketing practices: The role of marketing education. Journal of Marketing 36(2): 61–64.
Hegarty, W.H., and H.P. Sims Jr. 1978. Some determinants of unethical decision behavior. Journal of Applied Psychology 63(4): 451–457.
Hegarty, W.H., and H.P. Sims. 1979. Organizational philosophy, policies and objective related to unethical decision behavior: A laboratory experiment. Journal of Applied Psychology 64: 331–338.
Hogarth, R.M. 1978. A note on aggregating opinions. Organizational Behavior and Human Performance 21: 40–46.
Jones, T.M., and F.H. Gautschi. 1988. Will the ethics of business change? A survey of future executives. Journal of Business Ethics 7(4): 231–248.
Krugman, D.M., and O.C. Ferrell. 1981. The organizational ethics of advertising: Corporate and agency views. Journal of Advertising 10: 21–30.
Laczniak, G. 1983. Business ethics: A manager’s primer. Business 3(1): 23–29.
Laczniak, G., and E.J. Inderrieden. 1987. The influence of stated organizational concerns upon ethical decision-making. Journal of Business Ethics 6(4): 297–307.
Lazernitz, B. 1968. Sampling theory and procedures. In Methodology in social research, ed. H.A. Blalock and A.B. Blalock, 278–328. New York: McGraw-Hill.
Levy, M., and A.J. Dubinsky. 1983. Identifying and addressing retail salespeople’s ethical problems: A method of application. Journal of Retailing 59: 46–66.
Lewis, P.V. 1985. Defining ‘Business Ethics’: Like nailing jello to a wall. Journal of Business Ethics 4: 377–383.
Lincoln, D.J., M.M. Pressley, and T. Little. 1982. Ethical beliefs and personal values of top level executives. Journal of Business Research 10: 475–487.
Martin, T.R. 1981. Do courses in ethics improve the ethical judgment of students? Business Society 20: 18–26.
Mayer, J. 1988. Themes of social responsibility: A survey of three professional schools. Journal of Business Ethics 7(4): 313–320.
McNichols, L.W., and T.W. Zimmer. 1985. Situational ethics: An empirical study of differentiators of student attitudes. Journal of Business Ethics 4: 175–180.
Nederhof, A.J. 1985. Methods of coping with social desirability bias: A review. European Journal of Social Psychology 15: 263–280.
Norris, D., and J.B. Gifford. 1988. Retail store managers’ and students’ perceptions of ethical retail practices: A comparative and longitudinal analysis (1976–1986). Journal of Business Ethics 7(7): 515–524.
Phillips, D.L., and K.J. Clancy. 1970. Some effects of “Social Desirability” in survey studies. The American Journal of Sociology 77(5): 921–940.
Posner, B.Z., and W.H. Schmidt. 1987. Ethics in American companies: A managerial perspective. Journal of Business Ethics 6: 383–391.
Remus, W. 1986. Graduate students as surrogates for managers in experiments on business decision making. Journal of Business Research 14: 19–25.
Rizzo, A., and T.J. Patka. 1981. Organizational imperative and supervisory control: Their effects on managerial ethics. Public Personnel Management 10: 103–109.
Rosenberg, R. 1987. Managerial morality and behavior: The questionable payments issue. Journal of Business Ethics 6(1): 23–36.
Rosenthal, R., and R.L. Rosnow. 1975. The volunteer subject. New York: Wiley.
Rudelius, W., and R. Buchholz. 1979. What industrial purchasers see as key ethical dilemmas. Journal of Purchasing and Materials Management 15: 2–10.
Runes, D.D. (ed.). 1964. Dictionary of philosophy. Peterson: Littlefield, Adams & Company.
Schutte, T.F. 1965. Executives’ perceptions of business ethics. Journal of Purchasing May: 38–52.
Simon, J.L., and P. Burstein. 1985. Basic research methods in social science, 3rd ed. New York: Random House.
Stevens, G.E. 1984. Business ethics and social responsibility: The responses of present and future managers. Akron Business and Economic Review 15(3): 6–11.
Trawick, F., and W.R. Darden. 1980. Marketer’s perception of ethical standards in the marketing profession: Educators and practitioners. The Review of Business and Economic Research 16: 1–17.
Trevino, L.K. 1986. Ethical decision making in organizations: A person-situation interactionist model. Academy of Management Review 11(3): 601–617.
Tsalikis, J., and O. Nwachukwu. 1988. Cross-cultural business ethical beliefs between blacks and whites. Journal of Business Ethics 7(10): 745–755.
Vitell, S.J., and T.A. Festervand. 1987. Business ethics: Conflicts, practices and beliefs of industrial executives. Journal of Business Ethics 6: 111–122.
Waters, J.A., and F. Bird. 1987. The moral dimension of organizational culture. Journal of Business Ethics 6: 15–22.
Waters, J.A., F. Bird, and P.D. Chant. 1986. Everyday moral issues experienced by managers. Journal of Business Ethics 5: 373–384.
Worrell, D.L., W.E. Stead, J.G. Stead, and J.B. Spalding. 1985. Unethical decisions: The impact of reinforcement contingencies and managerial philosophies. Psychological Report 57(2): 355–365.
Zey-Ferrell, M., and O.C. Ferrell. 1982. Role-set configuration and opportunity as predictors of unethical behavior in organizations. Human Relations 35(7): 587–604.
Acknowledgement
The authors wish to thank J. Scott Armstrong for his comments on an earlier version of the manuscript.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Additional information
Notes
1.Because the search was not exhaustive, no argument is made that all empirical research articles on ethical beliefs and behavior have been included. For instance, research on business ethics appearing in books, book chapters, and conference papers have not been analyzed. The data gathering procedure also suffers from whatever limitations may be said to accompany the publication decisions of the journals incorporated within the data bases.
2.Limited empirical investigation of ethical beliefs and behavior has taken place (Trevino 1986). Most articles approach ethics from a nonempirical perspective, e.g., developing theoretic models of ethical decision-making (e.g., Trevino 1986; Bommer et al. 1987), specifying taxonomies of moral rules (e.g., Forsyth 1980), or providing practical guidance to managers (e.g., Laczniak 1983).
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media B.V.
About this chapter
Cite this chapter
Randall, D.M., Gibson, A.M. (2013). Methodology in Business Ethics Research: A Review and Critical Assessment. In: Michalos, A., Poff, D. (eds) Citation Classics from the Journal of Business Ethics. Advances in Business Ethics Research, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-4126-3_10
Download citation
DOI: https://doi.org/10.1007/978-94-007-4126-3_10
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-4125-6
Online ISBN: 978-94-007-4126-3
eBook Packages: Business and EconomicsBusiness and Management (R0)