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Repetitive Purchase Behavior

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Quantitative Marketing and Marketing Management

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Abstract

Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive purchase behavior and briefly reviews prior research that has investigated repetitive purchases from various perspectives.

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Author information

Authors and Affiliations

  1. Pennsylvania State University, Pennsylvania, United States of America

    Hans Baumgartner PhD

Authors
  1. Hans Baumgartner PhD
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Editor information

Editors and Affiliations

  1. Chair of International Marketing, University of Vienna, Vienna, Austria

    Adamantios Diamantopoulos

  2. Braunschweig, Germany

    Wolfgang Fritz

  3. Berlin, Germany

    Lutz Hildebrandt

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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden

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Baumgartner, H. (2012). Repetitive Purchase Behavior. In: Diamantopoulos, A., Fritz, W., Hildebrandt, L. (eds) Quantitative Marketing and Marketing Management. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-3722-3_13

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