Overview
The psychology of giving explained in a scientifically sound and understandable way
With current, sometimes surprising findings from research - applicable in everyday life
With entertaining impulses from literature
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
- What ‘secret’ rules of giving and receiving do we follow?
- What messages do we send with our gifts?
- How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
· What ‘secret’ rules of giving and receiving do we follow?
· What messages do we send with our gifts?
· How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift?
· What mistakes should we avoid when giving gifts in romantic relationships?
· When is a monetary gift appropriate and when is it not?
The AuthorProf. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
- What mistakes should we avoid when giving gifts in romantic relationships?
- When is a monetary gift appropriate and when is it not?
The presentation of psychological gift-giving research is supplemented by references to gift-giving episodes in fiction by authors such as Paul Auster, Jonathan Franzen, Margaret Mitchell, and Thomas Mann. These illustrate the scientific findings and allow us to emotionally comprehend the experience of giving and receiving.
The Author
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
Similar content being viewed by others
Keywords
Table of contents (13 chapters)
-
Front Matter
-
Back Matter
Authors and Affiliations
About the author
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
Bibliographic Information
Book Title: Psychology of Gift-Giving
Authors: Bernd Stauss
DOI: https://doi.org/10.1007/978-3-662-66393-6
Publisher: Springer Berlin, Heidelberg
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2023
Softcover ISBN: 978-3-662-66392-9Published: 05 January 2023
eBook ISBN: 978-3-662-66393-6Published: 04 January 2023
Edition Number: 1
Number of Pages: X, 180
Number of Illustrations: 1 b/w illustrations
Topics: Popular Science in Psychology, Psychotherapy and Counseling, Personality and Social Psychology