Zusammenfassung
Dieses Kapitel gibt einen Überblick über die Forschungsmethoden in der Sozialpsychologie, von der Entwicklung einer Theorie bis zur Datenerhebung. Nach der Beschreibung dreier quantitativer Forschungsstrategien (Experiment, Quasiexperiment und Umfrageforschung) wird kurz auf qualitative Ansätze eingegangen; der Schwerpunkt liegt dabei auf der Diskursanalyse. Danach werden die Schlüsselelemente des Experiments behandelt, weil dies die am weitesten verbreitete Forschungsmethode in der Sozialpsychologie ist. Zudem beschäftigen wir uns mit Gefährdungen der Validität von Experimenten, der Wichtigkeit von Replikationen und den Problemen experimenteller Forschung in der Sozialpsychologie. Im letzten Abschnitt des Kapitels werden verschiedene Methoden der Datenerhebung dargestellt (Beobachtung, Selbstbeurteilung, implizite Messverfahren, Big-Data-Erfassung von Online-Verhalten und physiologische Messverfahren).
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Livingstone, A.G., Manstead, A.S.R. (2023). Forschungsmethoden in der Sozialpsychologie. In: Ullrich, J., Stroebe, W., Hewstone, M. (eds) Sozialpsychologie. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-65297-8_2
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