Abstract
In online social network, trust is the basis of reliable interaction among users, and interaction relations also affect trust establishment. Although many researchers have studied approaches of trust model and prediction, most trust prediction methods are based on the existing trust network, and lack the in-depth study of user interaction and contents; therefore, it is not conducive to implement those trust prediction models, at the same time it also limits the scope of their applications. To deal with these issues, this paper presents a novel trust prediction framework based on both a trust network and the interactive contexts between users, and a kind of measurement mechanism is put forward to evaluate the strength of interaction relations. Combined with the existing trust network, a trust prediction threshold value is learned and used to predict unknown trust relations. Empirical experiments conducted on Epinions dataset show that the unknown trust relations can be effectively predicted combining with the user’s interaction behaviors, and the proposed method can improve the performance of the trust prediction model.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Liu, G., Wang, Y., Orgun, M.A.: Social context aware trust network discovery in complex contextual social networks. In: AAAI (2012)
Sherchan, W., Nepal, S., Paris, C.: A survey of trust in social networks. ACM Comput. Surv.(CSUR) 45(4), 47 (2013)
Zolfaghar, K., Aghaie, A.: A syntactical approach for interpersonal trust prediction in social web applications: combining contextual and structural data. Knowl.-Based Syst. 26, 93–102 (2012)
Korovaiko, N., Thomo, A.: Trust prediction from user-item ratings. Soc. Netw. Anal. Min. 3(3), 749–759 (2013)
Oh, H.-K., Kim, J.-W.; Kim, S.-W., Lee, K.: A probability-based trust prediction model using trust message passing. In: Proceedings of the 22nd International Conference on World Wide Web Companion, pp. 161–162. International World Wide Web Conferences Steering Committee (2013)
Tang, J., Gao, H., Hu, X., Liu, H.: Exploiting homophily effect for trust prediction. In: Proceedings of the Sixth ACM International Conference on Web Search and Data Mining, pp. 53–62. ACM (2013)
Liu, H., Lim, E.-P., Lauw, H.W., Le, M.-T., Sun, A., Srivastava, J., Kim, Y.: Predicting trusts among users of online communities: an Epinions case study. In: Proceedings of the 9th ACM Conference on Electronic Commerce, pp. 310–319. ACM (2008)
Zolfaghar, K., Aghaic, A.: Mining Trust and Distrust Relationships in Social Web Applications. Institute of Electrical and Electronics Engineers, Austin (2010)
Wang, D., Pedreschi, D., Song, C., Giannotti, F., Barabási, A.: Human mobility, social ties, and link prediction. In: Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1100–1108. ACM (2011)
Guha, R., Kumar, R., Raghavan, P., Tomkins, A.: Propagation of trust and distrust. In: Proceedings of the 13th International Conference on World Wide Web, pp. 403–412. ACM (2004)
Borzymek, P., Sydow, M., Wierzbicki, A.: Enriching trust prediction model in social network with user rating similarity. In: International Conference on Computational Aspects of Social Networks, pp. 40–47. IEEE (2009)
Sydow, M.: Towards using contextual information to learn trust metric in social networks: a proposal. In: Lenzini, G., et al. (eds.) Proceedings of the 2nd Workshop on Combining Context and Trust, Security and Privacy, CEUR Workshop Proceedings, vol. 371, pp. 11–16, Trondheim, Norway. Accessed 16 June 2008. ISSN 1613-0073
Xiang, R.J., Neville, J., Rogati, M.: Modeling relationship strength in online social networks. In: Proceedings of the International Conference on World Wide Web, pp: 981–990. Raleigh, USA (2010)
Zhang, Y., Yu, T.: Mining trust relationships from online social networks. J. Comput. Sci. Technol. 27(5), 529–538 (2012)
Pan, X., Deng, G.S., Liu, J.G.: Weighted bipartite network and personalized recommendation. Phys. Procedia 3(5), 1867–1876 (2010)
Xiao, Z.Y., Yuan, L.L.: Evaluation metrics for recommender systems. J. Univ. Electron. Sci. Technol. China 41(2), 164–175 (2012)
Acknowledgments
This work is supported by the Software Innovative Team of Guilin University of Electronic Technology and Graduate Innovation Project GDYCSZ201469.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Cai, G., Wang, L., He, H. (2015). Trust Prediction Based on Interactive Relations Strength. In: Niu, W., et al. Applications and Techniques in Information Security. ATIS 2015. Communications in Computer and Information Science, vol 557. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48683-2_17
Download citation
DOI: https://doi.org/10.1007/978-3-662-48683-2_17
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-48682-5
Online ISBN: 978-3-662-48683-2
eBook Packages: Computer ScienceComputer Science (R0)