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How Social Media Enhances Product Innovation in Japanese Firms

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Multidisciplinary Social Networks Research (MISNC 2015)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 540))

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Abstract

A large number of firms use social media as new communication tools for obtaining information on consumer’s needs and market for developing new goods and services. Authors’ previous research found social media use promotes product innovation based on questionnaire data of Japanese firms. However, it was not clear whether social media effected directly on product innovation. This paper introduces a new variable constructed by achievement of product innovation and social media use and utilizes this as a dependent variable. The estimation methods conducted in the previous research are employed for probit analysis. This study finds all estimations have the same results. In addition, this paper also examines what kind of effect of social media is important for product innovation. The effects of social media such as obtaining trends and customer’s needs, and opening the FAQ site are found to be useful for achieving product innovation.

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Author information

Authors and Affiliations

  1. Faculty of Economics, Kinki University, Osaka, Japan

    Hiroki Idota

  2. Faculty of Business Administration, Kinki University, Osaka, Japan

    Teruyuki Bunno

  3. Graduate School of Applied Informatics, University of Hyogo, Hyogo, Japan

    Masatsugu Tsuji

Authors
  1. Hiroki Idota
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  2. Teruyuki Bunno
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  3. Masatsugu Tsuji
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Corresponding author

Correspondence to Hiroki Idota .

Editor information

Editors and Affiliations

  1. National University of Kaohsiung, Kaohsiung City, Taiwan

    Leon Wang

  2. Matsuyama University, Matsuyama, Japan

    Shiro Uesugi

  3. National University of Kaohsiung, Kaohsiung City, Taiwan

    I-Hsien Ting

  4. Osaka University, Osaka, Japan

    Koji Okuhara

  5. National University of Kaohsiung, Kaohsiung City, Taiwan

    Kai Wang

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© 2015 Springer-Verlag Berlin Heidelberg

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Idota, H., Bunno, T., Tsuji, M. (2015). How Social Media Enhances Product Innovation in Japanese Firms. In: Wang, L., Uesugi, S., Ting, IH., Okuhara, K., Wang, K. (eds) Multidisciplinary Social Networks Research. MISNC 2015. Communications in Computer and Information Science, vol 540. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-48319-0_19

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  • DOI: https://doi.org/10.1007/978-3-662-48319-0_19

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-48318-3

  • Online ISBN: 978-3-662-48319-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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