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Die Chancen des Personalmarketings

Warum es nicht reicht, nur viele Bewerbungen zu generieren

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Eignungsdiagnostische Interviews

Zusammenfassung

Dem Personalmarketing kommt eine zunehmend wichtige Aufgabe im Prozess der Personalauswahl zu. Gutes Personalmarketing erhöht nicht einfach die Anzahl der Bewerbungen, sondern sorgt dafür, dass der Anteil der Bewerbungen von geeigneten Personen ansteigt. Die Forschung gibt Hinweise darauf, wie ein solcher Effekt etwa durch die professionelle Gestaltung von Stellenanzeigen und Internetseiten des Arbeitgebers erzielt werden kann. Darüber hinaus setzt sich der Beitrag mit spezifischen Methoden wie etwa dem Headhunting, der Werbung durch Mitarbeiter:innen und der Bedeutung des Employer Brandings auseinander.

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Author information

Authors and Affiliations

  1. Fakultät Wirtschafts- und Sozialwissenschaften, Hochschule Osnabrück, Osnabrück, Deutschland

    Uwe Peter Kanning

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  1. Uwe Peter Kanning
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Editors and Affiliations

  1. Köln, Deutschland

    Susanne Schulte

  2. Berlin, Deutschland

    Maren Hiltmann

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© 2023 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Kanning, U.P. (2023). Die Chancen des Personalmarketings. In: Schulte, S., Hiltmann, M. (eds) Eignungsdiagnostische Interviews. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-38720-4_15

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  • DOI: https://doi.org/10.1007/978-3-658-38720-4_15

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  • Online ISBN: 978-3-658-38720-4

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