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Erfolgsfaktoren von Crowdfunding-Kampagnen zur Finanzierung innovativer Geschäftsmodelle – eine strukturierte Literaturanalyse

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Entrepreneurship der Zukunft

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Zusammenfassung

Die Entwicklung und Realisierung innovativer Geschäftsmodelle durch Startups erfordert insbesondere nach einer ersten Validierung der eigenen Geschäftsidee den Zugang zu finanziellen Ressourcen. Gründer können auf vielfältige Weise Zugang zu entsprechenden Ressourcen erhalten. Eine Option ist die Entwicklung von Crowdfunding-Kampagnen. Die existierende Forschung setzt unterschiedliche Akzente bei der Identifikation von Erfolgsfaktoren. Dieser Artikel gibt einen Überblick über Erfolgsfaktoren von Crowdfunding Kampagnen basierend auf einer strukturierten Literaturrecherche. Hierbei erfolgte die systematische Erhebung von Erkenntnissen zu den Erfolgsfaktoren von Crowdfunding Kampagnen in internationalen A- und B-Journals. Im Anschluss an die Identifikation und Kategorisierung der Erfolgsfaktoren findet eine Einordnung dieser Faktoren in den zeitlichen Ablauf einer Crowdfunding Kampagne statt.

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Notes

  1. 1.

    Aus den zahlreichen Synonymen ergeben sich folgende Keywords, mit denen die Literaturrecherche durchgeführt wird: Crowd Funding, Crowd Entrepreneurship, Social Capital, Social Funding, Digital Crowd, Microfinance, Human Capital, Swarm Financing, Fundraising, Crowd Financing und Crowd Participation. Der zuvor angesprochene beträchtliche Umfang begründet durch die vier Ausprägungsformen veranlasste eine darauffolgende Recherche mit dezidierter Berücksichtigung dieser Arten und deren Synonymen. Daraus resultierend ergeben sich folgende Keywords in Bezug auf die verschiedenen Arten des CFs: „Equity Crowdfunding“, „Crowdinvesting“, „Lending-based Crowdfunding“, „Crowdlending“, „Microlending“, „Social Lending“, „Peer-to-Peer Lending“, „Reward-based Crowdfunding“, „Crowdsponsoring“, „Donation-based Crowdfunding“ und „Crowddonating“.

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  1. Hochschule Nordhausen, Nordhausen, Deutschland

    Lutz Göcke & David Niemann

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  1. Lutz Göcke
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Correspondence to Lutz Göcke .

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  1. Aeon Robotics GmbH, Braunschweig, Niedersachsen, Deutschland

    Lars Heim

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Göcke, L., Niemann, D. (2022). Erfolgsfaktoren von Crowdfunding-Kampagnen zur Finanzierung innovativer Geschäftsmodelle – eine strukturierte Literaturanalyse. In: Heim, L. (eds) Entrepreneurship der Zukunft. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37926-1_5

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  • DOI: https://doi.org/10.1007/978-3-658-37926-1_5

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