Skip to main content
SpringerLink
Log in

Musterbasierte Entwicklung von Smart-Service-Geschäftsmodellen

  • Chapter
  • First Online:
Smart Services

Part of the book series: Forum Dienstleistungsmanagement ((FD))

  • 3837 Accesses

Zusammenfassung

Dieser Beitrag thematisiert Smart Service-Geschäftsmodelle und deren Entwicklung im industriellen Kontext. In einer Delphi-Studie mit Experten aus der Praxis wurde eine Definition des Smart Service-Begriffs erarbeitet, die Struktur von Smart Service-Geschäftsmodellen diskutiert und ein Set von Mustern erarbeitet, die das Nutzenversprechen von Smart Services für den Kunden fokussieren. Weiterhin wird ein Vorgehensmodell zur Entwicklung von Smart-Service-Geschäftsmodellen vorgeschlagen, welches diese Muster nutzt, um die Ideenfindung für innovative Smart Services zu unterstützen.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • Alexander, C. (1977): A Pattern Language – Towns, Buildings, Construction, Oxford.

    Google Scholar 

  • Alexander, C./Ishikawa, S./Silverstein, M./Jacobson, M./Fiksfahl-King, I./Angel, S. (1995): Eine Muster-Sprache – Städte Gebäude Konstruktion, Wien.

    Google Scholar 

  • Allmendinger, G./Lombreglia, R. (2005): Four Strategies for the Age of Smart Service, in: Harvard Business Review, Vol. 83, No. 10, S. 131-145.

    Google Scholar 

  • Altshuller, G. (2002): 40 Principles – TRIZ Keys to Innovation Technical, 3. Aufl., Worcester.

    Google Scholar 

  • Amit, R./Zott, C. (2012): Creating Value through Business Model Innovation, in: MIT Slogan Management Review, Vol. 53, No. 3, S. 41-49.

    Google Scholar 

  • Anke, J./Ebel, M./Poeppelbuss, J./Alt, R. (2020): How to Tame the Tiger – Exploring the Means, Ends and Challenges in Smart Service Systems Engineering, in: Proceedings of the 28th European Conference on Information Systems (ECIS2020), Marrakesh, S. 1-16.

    Google Scholar 

  • Baines, T./Ziaee Bigdeli, A./Sousa, R./Schroeder, A. (2020): Framing the Servitization Transformation Process – A Model to Understand and Facilitate the Servitization Jour-ney, in: International Journal of Production Economics, Vol. 221, No. 3, S. 1-16.

    Google Scholar 

  • Beverungen, D./Müller, O./Matzner, M./Mendling, J./vom Brocke, J. (2019): Conceptu-alizing Smart Service Systems, in: Electronic Markets, Vol. 29, No. 1, S. 7-18.

    Google Scholar 

  • bitkom (2021): Industrie 4.0 – So digital sind Deutschlands Fabriken, https://www.bit-kom.org/sites/default/files/2021-04/bitkom-charts-industrie-4.0-07-04-2021_final.pdf (Zugriff am 09.09.2021).

  • BMWi (2018): Monitoring-Report Wirtschaft DIGITAL 2018 – Kurzfassung, https:// www.bmwi.de/Redaktion/DE/Publikationen/Digitale-Welt/monitoring-report-wirt-schaft-digital-2018-kurzfassung.html (Zugriff am 09.09.2021).

  • Bocken, N.M.P./Short, S.W./Rana, P./Evans, S. (2014): A Literature and Practice Review to Develop Sustainable Business Model Archetypes, in: Journal of Cleaner Production, Vol. 65, No. 4, S. 42-56.

    Google Scholar 

  • Caputo, A./Pizzi, S./Pellegrini, M.M./Dabić, M. (2021): Digitalization and Business Mod-els – Where are We Going? A Science Map of the Field, in: Journal of Business Re-search, Vol. 123, No. 2, S. 489-501.

    Google Scholar 

  • Coreynen, W./Matthyssens, P./Van Bockhaven, W. (2017): Boosting Servitization Through Digitization – Pathways and Dynamic Resource Configurations for Manufac-turers, in: Industrial Marketing Management, Vol. 60, No. 1, S. 42-53.

    Google Scholar 

  • Csik, M. (2014): Muster und das Generieren von Ideen für Geschäftsmodellinnovationen, Bamberg.

    Google Scholar 

  • Culot, G./Orzes, G./Sartor, M./Nassimbeni, G. (2020): The Future of Manufacturing – A Delphi-Based Scenario Analysis on Industry 4.0, in: Technological Forecasting and Social Change, Vol. 157, No. 8, S. 1-34.

    Google Scholar 

  • Fleisch, E./Weinberger, M./Wortmann, F. (2015): Geschäftsmodelle im Internet der Dinge, in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 67. Jg., Nr. 4, S. 444-465.

    Google Scholar 

  • Gassmann, O./Frankenberger, K./Choudury, M. (2020): Geschäftsmodelle entwickeln – 55 innovative Konzepte mit dem St. Galler business model navigator, 3. Aufl., Mün-chen.

    Google Scholar 

  • Gassmann, O./Zeschky, M. (2008): Opening Up the Solution Space – The Role of Ana-logical Thinking for Breakthrough Product Innovation, in: Creativity and Innovation Management, Vol. 17, No. 2, S. 97-106.

    Google Scholar 

  • Gebauer, H./Fleisch, E./Lamprecht, C./Wortmann, F. (2020): Growth Paths for Overcom-ing the Digitalization Paradox, in: Business Horizons, Vol. 63, No. 3, S. 313-323.

    Google Scholar 

  • Herterich, M.M./Brenner, W./Uebernickel, F. (2016): Stepwise Evolution of Capabilities for Harnessing Digital Data Streams in Data-Driven Industrial Services, in: MIS Quar-terly Executive, Vol. 15, No. 4, S. 297-318.

    Google Scholar 

  • Ilevbare, I.M./Probert, D./Phaal, R. (2013): A Review of TRIZ, and Its Benefits and Chal-lenges in Practice, in: Technovation, Vol. 33, No. 2-3, S. 30-37.

    Google Scholar 

  • Klein, B. (2014): TRIZ/TIPS-Methodik des erfinderischen Problemlösens, 3. Aufl., Mün-chen/Wien.

    Google Scholar 

  • Klein, M.M./Biehl, S.S./Friedli, T. (2018): Barriers to Smart Services for Manufacturing Companies – An Exploratory Study in the Capital Goods Industry, in: Journal of Busi-ness & Industrial Marketing, Vol. 33, No. 6, S. 846-856.

    Google Scholar 

  • Kohtamäki, M./Einola, S./Rabetino, R. (2020): Exploring Servitization through the Para-dox Lens – Coping Practices in Servitization, in: International Journal of Production Economics, Vol. 226, No. 8, S. 1-15.

    Google Scholar 

  • Kohtamäki, M./Parida, V./Oghazi, P./Gebauer, H./Baines, T. (2019): Digital Servitization Business Models in Ecosystems – A Theory of the Firm, in: Journal of Business Re-search, Vol. 104, No. 11, S. 380-392.

    Google Scholar 

  • Leitner, H. (2015): Pattern Theory – Introduction and Perspectives on the Tracks of Chris-topher Alexander, Graz.

    Google Scholar 

  • Lim, C./Kim, K.-H./Kim, M.-J./Heo, J.-Y./Kim, K.-J./Maglio, P.P. (2018): From Data to Value – A Nine-Factor Framework for Data-based Value Creation in Information-in-tensive Services, in: International Journal of Information Management, Vol. 39, No. 2, S. 121-135.

    Google Scholar 

  • Linde, L./Sjödin, D./Parida, V./Gebauer, H. (2021): Evaluation of Digital Business Model Opportunities – A Framework for Avoiding Digitalization Traps, in: Research-Tech-nology Management, Vol. 64, No. 1, S. 43-53.

    Google Scholar 

  • Lindič, J./Marques da Silva, C. (2011): Value Proposition as a Catalyst for a Customer Focused Innovation, in: Management Decision, Vol. 49, No. 10, S. 1694-1708.

    Google Scholar 

  • Lüdeke-Freund, F./Carroux, S./Joyce, A./Massa, L./Breuer, H. (2018): The Sustainable Business Model Pattern Taxonomy – 45 Patterns to Support Sustainability-Oriented Business Model Innovation, in: Sustainable Production and Consumption, Vol. 15, No. 3, S. 145-162.

    Google Scholar 

  • Marx, E./Pauli, T./Fielt, E./Matzner, M. (2020): From Services to Smart Services – Can Service Engineering Methods Get Smarter as Well?, in: Proceedings of the 15th Inter-national Conference on Wirtschaftsinformatik, Potsdam, S. 1-17.

    Google Scholar 

  • Matt, C./Hess, T./Benlian, A. (2015): Digital Transformation Strategies, in: Business & Information Systems Engineering, Vol. 57, No. 5, S. 339-343.

    Google Scholar 

  • Neuhüttler, J./Woyke, I.C./Ganz, W. (2018): Applying Value Proposition Design for De-veloping Smart Service Business Models in Manufacturing Firms, in: Freund, L.E./Cellary, W. (Hrsg.): Advances in The Human Side of Service Engineering – Pro-ceedings of the AHFE 2017 International Conference on The Human Side of Service Engineering, Los Angeles, S. 103-114.

    Google Scholar 

  • Osterwalder, A. (2004): The Business Model Ontology – A Proposition in a Design Sci-ence Approach, Lausanne.

    Google Scholar 

  • Osterwalder, A./Pigneur, Y. (2010): Business Model Generation – A Handbook for Vi-sionaries, Game Changers, and Challengers, New Jersey.

    Google Scholar 

  • Osterwalder, A./Pigneur, Y./Bernarda, G./Smith, A. (2014): Value Proposition Design – How to Create Products and Services Customers Want, New Jersey.

    Google Scholar 

  • Osterwalder, A./Pigneur, Y./Smith, A./Etiemble, F. (2020): The Invincible Company – How to Constantly Reinvent Your Organization with Inspiration From the World’s Best Business Models, New Jersey.

    Google Scholar 

  • Parida, V./Sjödin, D./Reim, W. (2019): Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry – Past Achievements and Future Prom-ises, in: Sustainability, Vol. 11, No. 2, S. 1-18.

    Google Scholar 

  • Payne, A./Frow, P./Eggert, A. (2017): The Customer Value Proposition – Evolution, De-velopment, and Application in Marketing, in: Journal of the Academy of Marketing Science, Vol. 45, No. 4, S. 467-489.

    Google Scholar 

  • Poeppelbuss, J./Durst, C. (2019): Smart Service Canvas – A Tool for Analyzing and De-signing Smart Product-Service Systems, in: Procedia CIRP, Vol. 83, No. 5, S. 324-329.

    Google Scholar 

  • Pöppelbuß, J./Durst, C. (2017): Smart Service Canvas – Ein Werkzeug zur strukturierten Beschreibung und Entwicklung von Smart-Service-Geschäftsmodellen, in: Bruhn, M./ Hadwich, K. (Hrsg.): Dienstleistungen 4.0 – Geschäftsmodelle – Wertschöpfung – Transformation, Forum Dienstleistungsmanagement, Band 2, Wiesbaden, S. 91-110.

    Google Scholar 

  • Porter, M.E./Heppelmann, J.E. (2014): How Smart, Connected Products Are Transform-ing Competition, in: Harvard Business Review, Vol. 92, No. 11, S. 64-88.

    Google Scholar 

  • Rachinger, M./Rauter, R./Müller, C./Vorraber, W./Schirgi, E. (2019): Digitalization and Its Influence on Business Model Innovation, in: Journal of Manufacturing Technology Management, Vol. 30, No. 8, S. 1143-1160.

    Google Scholar 

  • Remane, G./Hanelt, A./Tesch, J.F./Kolbe, L.M. (2017): The Business Model Pattern Da-tabase – A Tool for Systematic Business Model Innovation, in: International Journal of Innovation Management, Vol. 21, No. 1, S. 1-61.

    Google Scholar 

  • Richardson, J. (2008): The Business Model – An Integrative Framework for Strategy Ex-ecution, in: Strategic Change, Vol. 17, No. 5-6, S. 133-144.

    Google Scholar 

  • Saldaña, J. (2013): The Coding Manual for Qualitative Researchers, 2. Aufl., London.

    Google Scholar 

  • Schmidt, R.C. (1997): Managing Delphi Surveys Using Nonparametric Statistical Tech-niques, in: Decision Sciences, Vol. 28, No. 3, S. 763-774.

    Google Scholar 

  • Sjödin, D./Parida, V./Kohtamäki, M./Wincent, J. (2020): An Agile Co-Creation Process for Digital Servitization – A Micro-Service Innovation Approach, in: Journal of Busi-ness Research, Vol. 112, No. 7, S. 478-491.

    Google Scholar 

  • Skålén, P./Gummerus, J./von Koskull, C./Magnusson, P.R. (2015): Exploring Value Prop-ositions and Service Innovation – A Service-Dominant Logic Study, in: Journal of the Academy of Marketing Science, Vol. 43, No. 2, S. 137-158.

    Google Scholar 

  • Smith, C. (2017): Do Your Customers Actually Want a “Smart” Version of Your Product?, https://hbr.org/2017/08/do-your-customers-actually-want-a-smart-version-of-your-product (Zugriff am 09.09.2021).

  • Stickdorn, M./Hormess, M.E./Lawrence, A./Schneider, J. (2018): This Is Service Design Doing – Applying Service Design and Design Thinking in the Real World, Sebastopol.

    Google Scholar 

  • Storey, C./Cankurtaran, P./Papastathopoulou, P./Hultink, E.J. (2016): Success Factors for Service Innovation – A Meta-Analysis, in: Journal of Product Innovation Manage-ment, Vol. 33, No. 5, S. 527-548.

    Google Scholar 

  • Täuscher, K./Abdelkafi, N. (2017): Visual Tools for Business Model Innovation – Rec-ommendations from a Cognitive Perspective, in: Creativity and Innovation Manage-ment, Vol. 26, No. 2, S. 160-174.

    Google Scholar 

  • Töytäri, P./Turunen, T./Klein, M./Eloranta, V./Biehl, S./Rajala, R. (2018): Aligning the Mindset and Capabilities within a Business Network for Successful Adoption of Smart Services, in: Journal of Product Innovation Management, Vol. 35, No. 5, S. 763-779.

    Google Scholar 

  • VDMA (2021): Maschinenbau in Zahl und Bild 2021, https://www.vdma.org/viewer/-/v2article/render/4097462 (Zugriff am 09.09.2021).

  • Weking, J./Hein, A./Böhm, M./Krcmar, H. (2018): A Hierarchical Taxonomy of Business Model Patterns, in: Electronic Markets, Vol. 30, No. 3, S. 447-468.

    Google Scholar 

  • Weking, J./Stöcker, M./Kowalkiewicz, M./Böhm, M./Krcmar, H. (2020): Leveraging In-dustry 4.0 – A Business Model Pattern Framework, in: International Journal of Pro-duction Economics, Vol. 225, No. 7, S. 1-17.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Ruhr-Universität Bochum, Bochum, Deutschland

    Jens Pöppelbuß, Martin Ebel & David Jaspert

Authors
  1. Jens Pöppelbuß
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Martin Ebel
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. David Jaspert
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jens Pöppelbuß .

Editor information

Editors and Affiliations

  1. Marketing und Unternehmensführung Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Basel Stadt, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Baden-Württemberg, Deutschland

    Karsten Hadwich

Rights and permissions

Reprints and permissions

Copyright information

© 2022 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Pöppelbuß, J., Ebel, M., Jaspert, D. (2022). Musterbasierte Entwicklung von Smart-Service-Geschäftsmodellen. In: Bruhn, M., Hadwich, K. (eds) Smart Services. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37346-7_3

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-37346-7_3

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-37345-0

  • Online ISBN: 978-3-658-37346-7

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation