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Digitale Transformation: etablierte Unternehmen im Spannungsfeld zwischen Kerngeschäft und digitalen Innovationen

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Digitalisierung

Part of the book series: Schwerpunkt Business Model Innovation ((SBMI))

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Zusammenfassung

Die Erweiterung ehemals rein physischer Produkte um digitale Technologien führt zu digitalen Innovationen. Aus der Perspektive etablierter Unternehmen können digitale Innovationen deren Wettbewerbsfähigkeit erhalten und die Differenzierung am Markt ermöglichen. Das geht allerdings mit vielseitigen Herausforderungen einher. Der vorliegende Beitrag widmet sich der digitalen Transformation etablierter Unternehmen und trägt zu einem tieferen Verständnis der Wertschöpfung mit digitalen Innovationen bei. Die präsentierten Ergebnisse basieren auf einer multiplen Fallstudienanalyse von Automobilherstellern. Als Untersuchungsgegenstand dienen digitale Services für vernetzte Fahrzeuge. Hierbei wird besonders das Spannungsfeld zwischen Kerngeschäft und digitalem Geschäft deutlich, in dem die Organisationen agieren. Beide Geschäftsfelder unterscheiden sich erheblich, daher funktionieren eigentlich bewährte Vorgehens- und Denkweisen im digitalen Bereich nicht mehr.

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Author information

Authors and Affiliations

  1. Lehrstuhl für Innovations- und Dienstleistungsmanagement, Universität Stuttgart, Stuttgart, Deutschland

    Micha Bosler

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  1. Micha Bosler
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Correspondence to Micha Bosler .

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Editors and Affiliations

  1. Hochschule Neu-Ulm, Neu-Ulm, Deutschland

    Daniel R. A. Schallmo

  2. Hochschule Neu-Ulm, Neu-Ulm, Deutschland

    Klaus Lang

  3. Johannes Kepler Universität Linz, Linz, Österreich

    Thomas Werani

  4. Johannes-Kepler-Universität Linz, Linz, Österreich

    Barbara Krumay

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© 2023 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Bosler, M. (2023). Digitale Transformation: etablierte Unternehmen im Spannungsfeld zwischen Kerngeschäft und digitalen Innovationen. In: Schallmo, D.R.A., Lang, K., Werani, T., Krumay, B. (eds) Digitalisierung. Schwerpunkt Business Model Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-36634-6_13

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  • DOI: https://doi.org/10.1007/978-3-658-36634-6_13

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-36633-9

  • Online ISBN: 978-3-658-36634-6

  • eBook Packages: Business and Economics (German Language)

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