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Reputationsmessung mit künstlicher Intelligenz

Predictive Analytics: Social Listening von heute für den guten Ruf von morgen

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Modernes Reputationsmanagement

Zusammenfassung

Reputation wird bislang üblicherweise mit Marktforschung gemessen. Doch diese Methode ist langsam und kostenintensiv. Als Alternative bildet sich die Reputationsmessung auf Basis des Social Listenings heraus. Dafür werden Aussagen zum Unternehmen oder zur Marke auf hunderten Millionen Webseiten – von Online-Medien, Foren, Blogs, Communities, Twitter, Facebook, Instagram usw. – gesammelt und mit Hilfe von Künstlicher Intelligenz analysiert. Dieser Ansatz ist deutlich preisgünstiger als Marktforschung und liefert zeitnah Reputationswerte, so dass tagesaktuell anhand der aktuelle Reputationsentwicklung die Kommunikation gesteuert werden kann.

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Author information

Authors and Affiliations

  1. Faktenkontor GmbH, Hamburg, Deutschland

    Jörg Forthmann

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  1. Jörg Forthmann
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Correspondence to Jörg Forthmann .

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Editors and Affiliations

  1. Friedberg, Germany

    Ulrich Bihler

  2. München, Germany

    Florian Müller

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© 2021 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Forthmann, J. (2021). Reputationsmessung mit künstlicher Intelligenz. In: Bihler, U., Müller, F. (eds) Modernes Reputationsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-32640-1_9

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  • DOI: https://doi.org/10.1007/978-3-658-32640-1_9

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-32639-5

  • Online ISBN: 978-3-658-32640-1

  • eBook Packages: Business and Economics (German Language)

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