Zusammenfassung
Over the last decades, corporate social responsibility (CSR) has been widely established in business practice and academia. Companies practice CSR as much to increase visibility as to create social impact, and they invest heavily not only in good actions but also in communicating their CSR activities (Luo and Bhattacharya, 2006). Although research on consumer-related CSR has been rising from the 2000s, there are relatively few studies that have examined the impact of CSR activities from a consumer perspective (Schramm-Klein et al., 2013).
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Grabner-Kräuter, S., Krisch, U., Breitenecker, R. (2018). Consumer Responses to Corporate Social Responsibility Communication in Hong Kong. In: Cauberghe, V., Hudders, L., Eisend, M. (eds) Advances in Advertising Research IX. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22681-7_16
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