Abstract
Crowdfunding is a relatively young phenomenon. The aim of Crowdfunding is, to raise capital from a large amount of people (the crowd), in which each person makes a small contribution, to finance a project, an idea or a product on the Internet. Constantly many Crowdfunding campaigns reach their funding goal and the projects can thus be realized. At the center of this work there should be the project initiators and with which factors they can influence the ongoing campaign positively, so that it is ultimately successful.
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Amann, C. (2017). Factors of the Successful Implementation of a Crowdfunding Campaign. In: Becker, T., Schneckenleitner, P., Reitberger, W., Brunner-Sperdin, A. (eds) Conference Proceedings Trends in Business Communication 2016. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17254-1_9
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DOI: https://doi.org/10.1007/978-3-658-17254-1_9
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